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Instagram #1 – What Is It and How Do I Set Up an Account?

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Have you been wondering about Instagram and how to use it? Technology can be a real beast for women of a certain age. I know that I have struggled to understand all the newest things that people rave about online.

Here I am, a woman who has an online business, and I confess that I have been confused over Instagram. Should I use it? If so, why? And the real question…who is going to teach me to use it? Because let’s be honest, it can be pretty intimidating to figure out new social media stuff.

That’s why I wanted to write this series of posts on one of the most popular social media platforms out there – Instagram. Because maybe you don’t quite “get it” either. As I learn how to navigate some of the most popular online platforms, I want to take you along for the ride and show you how to not only use them but how to leverage them for your online business.

The Popularity of Instagram

Instagram is far and away the hottest new kid on the block when it comes to social media, even though it isn’t actually very new at all. Instagram launched in October of 2010 but it has gained in popularity by leaps and bounds, over the past couple of years especially.

Most of the younger generation left Facebook and went over to Instagram when their parents (and grandparents) started using Facebook, which I find absolutely hilarious. So what do we do now? We follow them to Instagram, of course!

Today, let’s talk about what Instagram is exactly, why you need to know, and how to set up your account. In future posts, we will talk about how to use each feature of the platform, how Instagram can help your business, and finally, how to set up a marketing plan for your business using Instagram.

Are you ready to learn all things Instagram? Great! Let’s jump right in together.

What Is Instagram?

Before we get too deep into the more technical aspects of Instagram, let’s talk about what it is.

Instagram is a social media platform that is visually based. Users can share photos, videos, and even go live on the platform. The point of Instagram is to gain followers that will like, and hopefully even share, your posts. You can follow them back, find more people to follow, and find high-quality content to share.
Instagram is a great way to build an audience online. It’s a great way to connect with your audience and get to know them and allow them to get to know you in a more authentic way. Instagram allows you to share pieces of your personality with your audience that other platforms don’t offer.
Instagram is an effective way to find brands that will sponsor content on your blog. We will talk about this in depth in another part of this series but for now, just know that if you want to do sponsored brand work, your Instagram presence is something you need to get very serious about starting right now. Don’t worry, this series will teach you what you need to know to build a firm foundation on Instagram!

Why Is Instagram Important to Me as an Online Business Owner?

Owning an online business can feel overwhelming at times simply due to the sheer number of things you need to do and places online that you need to be. From Facebook to Pinterest, from blogging several times a week to studying your analytics to see what’s resonating with your audience, you are already busy enough. You don’t need one more thing to do unless it is going to make a real difference in your bottom line.

I am here to tell you that Instagram is going to make that much of a difference. You need to learn it and start using it. Here are the reasons Instagram is so important for your online business:

#1 – Instagram allows you to build trust with your followers. If you want your audience to not only stick around, but to also make purchases through your affiliate links or buy products you create, you have to help them learn to trust you.

People buy things from those that they know, like, and trust.

Instagram will help you develop that type of trusting relationship with your audience. Using Instagram to show your followers a side of you that you just can’t get across in a Facebook status or a blog post allows your faithful followers to feel like they know you on an even deeper level.

Think about it for a minute; who are you most likely to trust when it comes to making a purchase? Some Facebook ad from a person you’ve never heard of? Or your best friend? A television commercial or your sister?

You want to be the person that your readers turn to for advice. In order for them to see you as that person, you have to develop authentic relationships with them. And that begins by letting them get to know you. The real you. Not just the pretty pictures of your house right after the cleaners leave but the back porch with the dirty boots all over it.

#2 – You can increase engagement with your audience. Do you know what engagement is and why it’s so crucial to your business? First of all, engagement is not someone just liking your post. Engagement is when someone takes that next step and shares your post, comments on your post, or sends you a direct message on Instagram.

Why does engagement matter? Simply put, engagement shows others that you have a specific audience and they are interested in what you are offering. If you want to monetize your business, engagement is what will get you there. Brands that work with bloggers on sponsored content want to see that you have a truly engaged audience.

You don’t have to have a huge audience. Don’t worry about trying to reach some magic number like 1K or 10K. Just start working on engagement with the audience you do have. If you have 100 followers, that’s the same as having 100 people waiting to hear from you. How do you engage those 100 people? Stay tuned. We are going to cover that in depth. I promise not to leave you hanging.

For now, just know that increasing audience engagement should be your number one priority once you get some followers.

#3- Increase your opportunities for paid sponsorships. One of the easiest ways to monetize your blog is through sponsored brand campaigns. This simply means that a brand or company pays you to write about their product.

Now, I don’t want you to think that this has to be some kind of slimy, sleazy sales pitch.

You should write authentic, story-driven content that includes the product as part of the story you tell.

When brands see that you have a highly engaged audience and you know exactly what they want from you, those brands will be excited to work with you. If you want increased opportunities to work with brands, you need to begin to connect with your audience on Instagram.

Learn how to set up and make money from your Instagram account with these simple illustrated steps for beginners.

How Do I Get Started on Instagram?

Now that I have convinced you how important Instagram is to your online business, it’s time to get down to the nitty-gritty and learn how to use it.

We are going to go step-by-step and include plenty of screenshots so that by the time you finish reading this post, you will have an Instagram account all set up. Don’t worry about how to use it yet…we will get to that in the next post because there is a lot to learn!

Are you ready? Here we go!

By the way…as you will see I’m new to Instagram too! I’m learning and implementing right along with you. So let’s begin…

Getting your account set up > The first thing you need to do is go to the App Store on your phone and download the Instagram app. It is a free app so you don’t even have to enter credit card information if you choose not to. Just type Instagram into the search bar in the App Store and click on the Instagram option when comes up. When the Instagram picture pops up, click “GET” and then Install.

You may be asked for your Apple ID and password. (If you use an Android device, follow the steps that it gives you.) Go ahead and type those in if required. (Some of you will have the thumbprint option to install an app.) The app will now download to your device. Once it is fully downloaded, go ahead and click on it to open it. Your next step will be to set up your account.

You will need to decide on your username and password first. You can use your real name or the name of your business. Don’t use something cutesy that has nothing to do with you or your business. If you have a blog, use your blog name if it isn’t taken.

Your username is important, so choose wisely.

Follow the prompts to choose a profile photo for your account. You can use a photo already in your camera roll or take a photo right then.

Be sure to use a good quality, headshot-style photo.

You want your followers to know what you look like.

If you click on the person icon on the bottom right of your screen, you can add a link to your website and a personal bio.

You want to make your bio tell a story. You have 150 characters, including spaces, in which to say what you want to say. Use keywords for your business in this space. And they don’t have to be complete sentences. You really don’t have room for complete sentences. I highly recommend you look at bios of other people in your industry and see what their bios look like to get ideas.

Learn how to set up and make money from your Instagram account with these simple illustrated steps for beginners.

And keep in mind, people change their bios all the time so you aren’t stuck with what you write.

Once you have your bio filled out, you are officially on Instagram!!

Throw some virtual confetti and let’s go on to the next step.

Find the People You Want to Follow > Your next step is finding people to follow. You can search by a person’s name or username if you know of some already. Your search button is at the bottom of your home screen at all times. It’s the magnifying glass icon.

Perhaps there are a few bloggers you enjoy reading; go to their blogs and click on the little Instagram icon where they have their social media icons (usually at the top of their homepage) and that will take you to their Instagram account where you can click the blue Follow button.

You won’t see anything on your Instagram home screen (also called your “main feed”) until you follow some people. Do that now. Go to the search tab and enter the names of some people you want to follow or click through some blog links.

Once you are following some people, you will see all of their posts in your main feed. When you see a post from someone you follow, you can either click the blank heart underneath their post or just double tap the post to tell them you’ve seen it and you like it.

Ready to practice? You should be seeing several posts in your main feed if you followed some people in the last step. Practice double-tapping on their posts and watch the blank heart turn red!

This is the first way to interact with people on Instagram, by liking their posts!

Learn how to set up and make money from your Instagram account with these simple illustrated steps for beginners.

But remember, Instagram is all about engagement so you definitely want to also leave comments for people on their posts. You can do that right underneath their post. Just click on “Add a comment” and type away. Be genuine in your comments; you aren’t commenting just to get them to notice you. You are looking to build authentic relationships with people. More about that in a future post!

Now you have an Instagram account and several people you are following! You are engaging with people and building relationships. Wasn’t that easy?

I am so proud of you for getting your account set up. And it wasn’t even hard, was it?

You can do these things.

Sometimes, we just need a little bit of coaching along the way from a friend and that’s exactly what I want to be for you. A trusted coach who understands where you are in life and a friend to hold your hand as you discover new ways to grow your business online!

Be sure to come back for the next post in this series as we learn how to begin using Instagram to grow our businesses. I can’t wait to do it together. <3

–

Coming Up: FREE Copywriting Workshop!

On this FREE workshop, you’ll discover…

How to Tap Into One of the Most Profitable Ways to Work At Home:

Become A Copywriter and Start Marketing Yourself in 30 Days or Less!

Don’t miss this! 👇

Register HERE Now!

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Interested in Freelance Writing for Money? 5 More Reasons You Should Become A Copywriter

Blogging, Copywriting, Freelance Writing, Work at Home

This post contains affiliate links. If you choose to make a purchase through one of the links I’ve provided, then I’ll receive a small commission at no additional cost to you.

If you’ve considered freelance writing for money, you should pay close attention.

Because sometimes trying to get paid for writing might feel like a farfetched dream, especially if you want to make a reliably generous income.

Here’s a fact: I’d never been paid to write anything in my entire life, unless you want to consider writing a short business letter as a secretary in that scenario.

But when I made the decision to learn how to become a copywriter, that changed very quickly.

In fact, with no previous experience as a copywriter, I catapulted to multiple six figures my very first year.

Right about now, you might be wondering…

How I Started Earning Six Figures As A Freelance Copywriter

My copywriting career began with a decision.

I’d been cruising through the Internet one day, looking for something I could do besides the face-to-face selling and promotional tours my husband, Ron, and I had been involved in.

We were tired of racing back and forth across the country, setting up and running huge marketing events week after week. We were tired, and I knew there had to be a better way.

Somehow, I stumbled onto an article about copywriting. And as I read it, I quite literally broke out in a sweat. This was something I knew I could do! I just had a feeling about it, even though I’d never even heard of copywriting prior to that moment.

I understood right then and there I was going to figure it out. I could FEEL it.

During this time, I’d invested in a one-on-one consultation with a life coach. I’d already dealt with some pretty hair-raising events in my life, and I was working my way through what it all meant, and what I should do next.

It was the next best thing to meeting with her in person. I knew she had a live event in Maine coming up, and I really wanted to go. But I knew there would have to be a miraculous influx of money for that to happen.

This is where mindset and manifesting enter into the picture, but that’s another story for another blog post!

The short version is…when I shared my story with my life coach, she suddenly announced that if I could get there, she would love for me to speak for about 15 minutes at her Maine event!

That’s when I knew I had to pay attention to the door opening before me. I was willing to do whatever it took move forward.

Ron was completely on board. He believed in my conviction and commitment to my goal of becoming a copywriter. And from previous experience, he knew when I had a “feeling” about something, it was worthy of our full attention.

So we did what any rational couple would do…

We sold our humble little home in Arizona to raise enough money to live on while I was getting started!

I had a pretty deep intuitive feeling about how copywriting could work, so I literally sold the VIEW of that humble little home. Why? Because that was the most special and unique benefit of that little house!

I wrote up an ad, took a photo, and drove down to the Thrifty Nickel newspaper to place my ad.

The clerk looked at me questioningly when I laid it all out on the counter.

She said, “Don’t you want to include some photos or description of the house in your ad?”

“Nope,” I replied. “That’s not what’s gonna sell it!”

And sure enough…we sold it for cash to the first person who called about my ad.

That act of faith, and taking decisive action, led directly to…

My First Copywriting Job

We drove cross-country to that event, and I stood before the audience, hands shaking, and made my presentation.

And a really weird thing happened…

People surged around me afterwards! Some of them were crying. One told me I was “golden.”

I was shocked!

One of those people was a sweet woman named Barbara Winter.

Barbara is all about (wait for it…) making a living without a job!

Seriously, you can’t make this stuff up.

She has books on Amazon and travels the country making presentations.

And there she was, standing before me.

She told me she had an upcoming event in Las Vegas and hadn’t been able to sell any tickets with her current marketing copy.

She asked me if I would like to write a sales letter for her.

Of course, I said YES! And I did.

And she sold out her event. Just. Like. That.

I think I made around $500 for that first sales letter. I dunno, it may have only been $250. Either way, I was thrilled!

That’s how it all started.

And it just grew from there. I kept on. I learned. I implemented. I raised my fees.

And I made multiple six figures the first year.

I don’t tell you this to brag. I tell you so you can understand this simple truth…

If I Can Do It, YOU Can Do It.

Now don’t misunderstand.

I’m not saying you can do exactly what I did.

You may do less. You may do MORE!

I have no way of knowing.

What I know for sure is you have to be willing to trust in yourself. You have to learn.

You have to believe it is possible for you to succeed. You have to put in the effort.

If you are willing to do all of that, the chances are you can begin making some very good money working from home as a freelance writer, a COPYWRITER to be exact.

And when you do, here’s what can happen…

Becoming A Copywriter Can Change Your Life

It certainly changed mine! I never in my wildest dreams imagined what was possible.

And please remember, I am the classic example of “Late Bloomer!”

Seriously, I am. So if you are also “of a certain age,” don’t worry!

I was well entrenched in my baby-boomer demographic before I even knew what the heck a copywriter WAS or what they DID.

You are NOT too old, too under-educated, too late, too big, too small, too young, too ANYTHING to learn how to become a copywriter.

I’ve touched on a few of these before, but it’s been my experience we often need to hear things more than once to “get” it.

So let’s jump in, shall we?

5 More Reasons You Should Become A Copywriter

1. FREEDOM!

You get to take charge of your life, pure and simple. Work when you want, where you want, with clients YOU select. Travel or not. Range far and wide, or not. Work from home whether it has an earth-bound foundation or rolls along on wheels.

You never have to depend on a crazy boss for a raise or ask permission for time off.

You get to give yourself ALL the benefits, all the time.

2. CONFIDENCE!

You’ll discover newfound confidence as you hone your skills. You’ll understand the value you bring to your clients and exactly how to help them create success in their business too. You’ll realize you have untapped talents that are finally finding their way to the surface.

3. INCOME!

Look, a lot of folks want to write. But how many of them make really great money?

The life-changing aspect of becoming a copywriter simply cannot be overlooked or ignored.

I advise new copywriters I’m working with to never even consider writing a sales letter for less than $1,000. And when you learn how to do it, you can easily write a sales letter in a week. You do the math. And that is at the LOW end of what is possible as a copywriter.

Being a word nerd can pay you extremely well. And as they say, a picture is definitely worth 1,000 words. OK, if one is good, how about FOUR?

This is the first home Ron and I were able to afford when we got married later in life. (There’s that late-blooming thing again!)

It is commonly referred to as a single-wide trailer.

This was BEFORE copywriting came into our lives: (Balanced on cement blocks!)

This is our home AFTER copywriting: (Yes, it’s all about the VIEW!)

Here’s our RV BEFORE copywriting: (Oh dear—so many repairs!)

And here’s our RV AFTER copywriting: (Thank you, copywriting!)

Don’t get me wrong. I was intensely thankful for everything we had before copywriting.

Before I met Ron, I was a survivor of domestic violence who had lost everything and become homeless. I was grateful and amazed I even had a second chance.

But experiencing what it means to really have options in life and fulfill dreams has been a blessing beyond measure.

Which leads me to…

4. IMPACT!

Copywriting can create entirely new options for impacting others in the most positive way–with your message, with your passion, with even more things you want to accomplish.

For me, one way has been by teaching others how to find their freedom through copywriting and mindset too.

The opportunity to OVER deliver in this realm is also life-changing, both personally and for those you serve.

And its super fun to create memorable events in spectacular settings…while delivering uncompromising value.

For example, here’s an event I hosted in the most gorgeous setting of coastal Maine. Yes, did you notice? Maine again! Not a coincidence. Seemed appropriate somehow, don’t you think?

We started with the best SWAG ever…an Apple MacBook for every attendee!

As you can see, the attendees were THRILLED!

Yes, it was an intimate and expensive event, and yes, they got full value from it…

5. LEVERAGE!

Your copywriting skills can be leveraged into even MORE!

For starters, I can think of four different women I’ve trained as copywriters who have gone on to fulfill even bigger dreams…

A fashion designer for children
A ghost writer for high-level entrepreneurs…
A globally known influencer…
A literary agent for authors…

And personally, as a strategist, launch specialist, speaker, intuitive coach, mentor, and product creator.

When you choose to be a freelance writer by becoming a copywriter, the sky truly is the limit!

Whether you want to work full-time or part-time, copywriting can help you to…

Make more money than you did in an office
Pay off your debts
Create your own security before, during, and after retirement
Work on your terms, as much or as little as you want
Travel and work from anyplace that has an internet connection
Start a thriving business on a shoestring
Change your life!

Becoming a copywriter has totally changed my life in countless ways.

And I’d love to help you change yours!

If you’d like to get on the waiting list for my new copywriting training program, Authentic Copy, be sure you sign up here…

You really can turn words into money when you learn copywriting.

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–

Coming Up: FREE Copywriting Workshop!

On this FREE workshop, you’ll discover:

How to Tap Into One of the Most Profitable Ways to Work At Home: Become A Copywriter and Start Marketing Yourself in 30 Days or Less!

Don’t miss this! 👇

Register HERE Now!