What exactly is copywriting? + How you can make money from home as a copywriter

So what exactly is copywriting? Copywriting is definitely different than plain ol’ writing! And here’s how…

Copywriting is the process of writing the words that convince, persuade, educate, engage, and empower every aspect of selling a product, concept, or idea.

That was a bit of a mouthful, but essentially copywriting is writing words that sell.

This could be anything from writing a landing page for a website, blog posts, opt-in copy, email sequences, video scripts, product descriptions, direct mail ads, catalogs, brochures…anything and everything that pertains to WORDS that SELL.

So you can see how copywriting is different than writing an email to your friend or a note to your boss. Copywriting is extremely intentional, deliberate, and focused. It takes real skill to be able to write content specifically created to establish a connection of trust, while selling a product or service to the prospect.

Just one more time for those in the back: 😉

Copywriting is writing words that sell!

And if you’re worried about potential sleaze-factor in selling? Not an issue. In fact, writing authentic and true copy is the ONLY way to go in my world. It should be that way in yours too.

Fact is, becoming a freelance copywriter completely changed my life. Yes, that’s a bold statement, but it’s 100% true. When I decided to become a copywriter, I knew I had to learn the skills and invest in the training I needed to be the best.

Now that I have 14+ years of copywriting experience under my belt making multiple six figures every single one of those years, I want to help YOU become a successful freelance copywriter as well.

If you’re wondering if copywriting could be your ticket to financial freedom (hint: it can be!), I invite you to check out my FREE guide: Is Working From Home as a Freelance Copywriter a Good Fit For You?

I go over eleven key traits every copywriter MUST have in order to be successful. I’ll also give you insight into what you don’t need to become an excellent copywriter. I think you’ll find that part very reassuring–maybe even surprising.

And remember, I always give it to you straight–you won’t get any fluff from me!

So let’s get started…

Download your free report:

Is Working From Home as a Freelance Copywriter a Good Fit For You?

Check it out and see if it feels like copywriting is something you’d like to explore further.

And if you have any questions, don’t hesitate to post them right here! I’d love to help you find your way to working from home as a copywriter.

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