What is Good Copy & How to Hire a Copywriter – Interview with Vince Trujillo at FHL 2019

What is Good Copy & How to Hire a Copywriter?

An Interview With Tina Lorenz by Vince Trujillo

Here’s a fun interview I did on the spur of the moment at FunnelHacking Live 2019. You’ll discover why I am an evangelist for the importance of copywriting…and tips about what to look for when you’re ready to outsource your copy. Oh…and it was SO stormy and rainy in Nashville that week! Hence, a bit bedraggled hair…but AWESOME content! 🙂

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What is Good Copy & How to Hire a Copywriter? - An Interview With Tina Lorenz by Vince Trujillo

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Tina Lorenz: Copywriter, Marketing Strategist, Coach, and So Much More

HOW TINA LORENZ BECAME

THE QUEEN OF COPY

An Interview With Tina Lorenz by Jim Oliver

I was recently asked to record an interview for an entrepreneurial program with Jim Oliver, to hear my story and discover more about what I do, listen to or read the interview below.

 

 You can read the edited transcript here:

 

Tina: Hi, my name is Tina Lorenz. I’m a direct response copywriter, marketing strategist, mindset shifter and coach.

Jim: So your primary superpower is you’re known, at least in my circles, as a very, very good copywriter.

 

Tina Lorenz Identifies Her Superpower

 

Tina: Yeah. I mean, direct response copywriting, freelance copywriting. But more than that, it’s not just writing the copy, it’s actually being able to dig in and really see the strategy and how to lay that out for my clients and put all the puzzle pieces together. And really seeing below the obvious, of what the obvious thing is that we’re selling. There’s always more to it than that. And so I think my superpower is getting there very quickly and understanding what their prospects need and are looking for.

Jim: So where did you come from? How did you start? How did you go from not being a copywriter to where you are now?

Tina’s Incredible Story

 

Tina: Where did I come from? That’s a long story. The short version is I lost everything in my 40’s because I had the great misfortune of encountering my very own psychopath, who tried to murder me on a yacht, with a .357 Magnum. I had to run for my life with my children. It was not their father. And I ended up homeless. I lost everything and was pretty traumatized actually, so that took some time.

I ended up meeting my current husband who was a good, healthy individual, thank goodness. But we had to do something, he didn’t really have any money and I didn’t either. So we started piecing together our life. I ended up doing on the road promotions for big ad agencies. So it wasn’t about money exchanging hands, it was about promoting things like Got Milk, Willy Wonka and the Chocolate Factory and being right on the front lines of really huge multimillion dollar marketing events.

My job was to attract the people by just talking to them and have them participate in an event we were doing. So it would be like the Boston Marathon, the New York Marathon, a lot of really big events that got pretty grilling.

Eventually, we started selling physical products, and we became the top sellers in the country of physical products. I was the “ShamWow” of color changing mugs and the top seller in the nation of them.

We got invited inside the Pentagon three different times to sell them face to face, and I had to demonstrate them. So I literally had my pot of hot water, my color changing mug and I would tell the story. I didn’t know it at the time, but I was doing things like future pacing and telling stories and open loops, and I knew how to focus their attention on what I was doing. I just had this kind of intuitive ability to do it, with 52 different designs by the way. I really learned a lot about what made people react and what they were looking for and how to engage with them.

By this time I was past 50, and I was kind of worn out because this was all very physical work, like setting things up. Still we didn’t have a lot of money left at the end of all this. We were living in a little mobile home in Arizona, and I was just messing around online, thinking what am I going to do? My husband’s blind and I’m really the support for our family. And I came across an article on copywriting, and I was kind of like – copywriting? I didn’t actually know what it was, I hadn’t heard of copywriting, but I literally broke out in a sweat, I jumped out of my chair, ran out to my husband, and said “this is what I’m going to do next.”

And he really trusted me because I had made the decisions “we need to do this, now we need to do that.” I just had deep intuitive feelings about what I should be doing and I think guided to, and so I began.

 

How Tina Lorenz Got Her First Clients

 

Tina: I had been doing some life coaching with someone for a few hundred dollars, and she was doing an event in Maine. We were in Arizona, and I really wanted to go to the event, but I think it was $600 and we didn’t really have the money for it. So, I told her my story because there’s quite a bit more to it of how we ended up in an RV and all these other things. And she said “If you could make it to Maine and just speak for like 15 minutes, could you? I’d love you to come. It’s free if you can make it.” I was like, “okay.” So we sold the mobile home, and my adventures in copywriting sort of came naturally.

It was just a regular old trailer house, mobile home, but it had a view of the mountains and our Saguaro cactus, the ones with the arms, you know. And I took a picture of the view and I went down the Thrifty Nickel or whatever the little free newspaper was. And I said “here’s my photo, and here’s the copy.” And they looked at the pictures and were like “don’t you want pictures of the mobile home?” And I was like “Nope, don’t want pictures of the mobile home, we’re selling the view.” And I sold it to the first person that looked at it for cash. 

We got in our old RV and I drove to Maine. I got on that little stage in front of about 60 people and I did my thing. People started crying, people were surrounding me. It was mostly women in this audience. And they were saying things like, “you’re charismatic, you’re golden.” You know? And I was like, “Oh, I’ve never heard that before.”

I got my first client at that event. She was having an event in Las Vegas and she’d been trying to sell the seats for her event, but she hadn’t sold any. And she said, “could you write me a sales letter?” And I’m like “sure.” So I did and we sold out her event and then she referred me to someone else and it just grew from there. In my first year, I did a couple of hundred thousand dollars. I

Jim: That sounds amazing – WOW!

Tina: So that’s how I got started. Really seriously out of nowhere, I didn’t even have a website I think for maybe the first three or four months. I always say your worst client ever, EVER, the biggest pain in the butt ever, is yourself. And so trying to write your own copy, get your own stuff done, even for me, it’s just like, “I don’t like working with this client” ME! So I set my own deadlines and that kind of stuff.

I think one of the big turning points was when I went to the first big marketing event because networking has been very key to how I have grown my business as a copywriter.

Gary Bencivenga, who’s just like super famous, like one of the world’s greatest copywriters, he was retiring. He was the same age as I was. I was just getting started and he was retiring. But he was having an event in New York City called The Bencivenga 100. He was only going to allow a hundred people into the event. It was at the St. Regis hotel where the rooms are like $700 a night. You have a butler on each floor and it’s super high end. It was $5,000 for a ticket. This was some years back now. And he didn’t take credit cards, you know, he was taking cash. You had to literally send them a check in the mail.

I knew enough even then, to know that anyone who was anyone in copywriting was going to be there. People like John Carlton, and Gary Halbert. So I needed to be at this event in New York City. I had little post-it notes all around my computer, telling me I am at the event, I’m attending this event, and I raised my fees, that’s one of the things I did. Well, I got that money and I went to that event.

It ended up being 150, he kind of let in some extra people. It was probably the most fabulous event I’ve ever been to in my life. I mean, just first class, really beautiful. And he himself is a beautiful, beautiful person, he and his wife. He saw my husband there with his guide dog and said, “This is your husband? Well, he needs to come to the event too.” And so he invited him right into the event at no additional costs, just as his guest.

At that event, I not only met Gary Halbert, I have a whole story about that, and John Carlton and a lot of other fabulous people, but I ended up with $100,000 in work booked from that event. And Gary ended up being one of my testimonials. Actually, Gary Bencivenga and I have a long testimonial on his site because I think he’s still selling the recordings from that.

So that was another huge jump forward right there, from when I went to that event, and it just kinda grew from there, till I ended up writing for people like Frank Kern and Russell Brunson and all kinds of folks.

Jim: That’s an amazing story as far as starting a career. It’s like the world was definitely waiting for you to sit there and take your place in the world.

Why it’s Never Too Late

 

Tina: I believe that, and I believe that for everyone. That’s one of the things that I talk about, that it’s never too late for you to step into what you were really meant to do. That power that you have within you, that you might not know for quite a while. There might be some little flame, that obviously there was for me, that kept me going. I mean I grew up in a very dysfunctional family, there was a lot of abusive things going on. It was kind of a dangerous place and I literally went out the bedroom window when I was 17 years old and went to Seattle. I went to court to get myself emancipated. I hadn’t had immunizations, I hadn’t had dental work, things like that.

I started living in a tiny little apartment in Seattle when I was 17. I worked at Harborview Hospital, which is associated with the University of Washington, and was like the county hospital. I got a job, not for very much money, and I started taking care of myself when I was 17. It took a long time to get past the limitations and the money story I’d tell myself and all of those things. I’m probably prattling on too long here. It’s just, I have so many things to share with people about don’t give up, you know, on something that’s bigger and better for your life.

Turning Challenges into Success Stories

 

Jim: Well, kind of along those same lines, since your career was developing, what sort of challenges or giant stumbling events have you encountered and had to overcome?

Tina: So many, I mean we’ve discussed a little about team building, things like that. I was a solopreneur for a very long time, and I made a lot of money as a solopreneur, but I also basically started burning out because of that.

For a while, my son helped me, who was brilliant. He’s a Rhodes scholar and has multiple degrees from Yale, MIT and Oxford. But he helped me with some of the tech side. The tech side has always been a huge, huge stumbling block for me, that’s not my thing at all. So he helped me with that, and actually helped me at the first events I did. But obviously, he had a bigger calling for what he needed to go and do. For a long time I let that stop me because I thought, nobody can do it the way he did, nobody can help me the way he did, and I didn’t really know how to build a team.

Part of the reason I’m in Russell Brunson’s program now is, I knew I needed more momentum for myself to really get my message out. Because it wasn’t just about, let’s just make more money, it was about, knowing I had a deeper calling, a bigger calling, that really started becoming clear to me in the last five years or so. It was like, it’s now or never! I really need to be able to do this and I can’t do it alone.

I’ve had lots of bumpy road with the team building thing and made mistakes. I take responsibility for them and I’m just learning myself how to really start to build a more effective team. I’m working on it and it’s getting better, but it has not been easy. That part hasn’t been easy.

I think just no matter how much we work on mindset (that’s what I lead with in all my programs, I start with mindset about our beliefs about ourselves), It’s not a one off kind of a thing, it’s a journey. We constantly need to be checking in on that because it’s really easy when you start as an entrepreneur, to feel alone, to feel like you’re going down the rabbit hole of just too much isolation. We can be outgoing in other ways, a lot of us are a little more introverted? And so it’s not always so easy. You get used to being by yourself and working alone, and then, you’re having to join forces with people in a different way. I realized this for myself and knew I needed to raise the bar.

I was in Frank Kern’s mastermind way back in the day, but then I just kind of had this lull with who I was hanging out with, and I wasn’t going to as many events. I knew I needed to really give a boost to having the bar raised and being with people that were even more successful than I am, and also people that were less so, so I can help those people rise too, and just kind of mix it up more. Does that make sense? I hope that’s making sense. It’s just some of the difficulties of being a solopreneur.

 

Getting the Support You Need

 

Jim: Right. So then, when you’re like overwhelmed by doubt and aloneness and whatnot, then you just found that one thing that works for you is to go and join some group, and get surrounded by like-minded people?

Tina: Yes, that’s part of it. And just having them there, you can reach out, do the networking thing. Networking isn’t just about making money, I mean it can and it does, but it’s also about having a support system, people you can turn to and trust.

My husband is also extremely supportive of what I do in my business, so that’s helpful as well. But you need more beyond that, even if you have a really supportive spouse or partner, you need other people as well.

I think, some of the other stumbling blocks, even if you’re doing very well, there’s definitely some rollercoaster aspects to the financial part. You can have times where it gets really quiet and you start thinking, “oh my gosh, is it all just suddenly going to fall apart?” You know? And then it goes back up to “oh my gosh, can I keep up?” So many things!

I think we hold ourselves back out of fear of success. “Can I handle that next step? Can I handle rising to that level?” It’s really easy, really easy I believe for people to stop themselves thinking, well, this far and no further, you know, and then actually start, perhaps derailing oneself a little bit because of that fear of “I can’t handle that level of success.”

One of the things I’ve learned more recently in the last few years is trusting in the next step, even when you don’t know it. “You don’t need step 78 if you’re still on step 27”, right? “You’re on step 27, now look at step 28.” I kind of intuitively already had realized that for myself. I knew I had to just kind of lean into that discomfort and trust, trust in the process that you’re going to know what to do next. You’re going to learn what to do next, you’re going to understand what to do next, and not to let that stop you. Because you don’t have every single step lined up at the start.

 

Be Smart About the Money

 

Jim: So based on your experience as an entrepreneur and as a copywriter, what are three big pitfalls that entrepreneurs need to watch out for in order to become wealthy, and in order to build their business?

Tina: When you start making money to not be stupid with it. If you’ve never had a lot of money, it’s easy to not keep a lot of money. I’m not giving any kind of financial advice, but just to say, it’s can be almost like lottery winners that end up with no money because it just kind of all went away.

I’ve spoken to a lot of entrepreneurs that sound like they’re doing really well, but they don’t seem to have any money. Garrett White said something about this, at Funnel Hacking Live, and I was like, yes brother speak the truth. Because he talked about what’s in your bank account and what’s in your wallet, versus how many sales you’ve had. What is the profitability? What are you actually making? There are advantages to being a solopreneur, because you can make a lot of money without a lot of other people that you have to support financially, as far as the team. I would say, keep your eyes open and be smart about the money and don’t think the minute it comes in, it’s all going out again, because now I can go do this, or whatever.

I think working alone for too long and letting that stop you and I think the tech stuff for me was a stopping point for a long time, far too long. And I think that finding the help you need, the team building, can be just by project. I do have team members that I’ve worked with for quite a long time, that I consider part of my team, but they’re more outsourced by the project.

Jim: Right, right.

Put Yourself Out There

 

Tina: Not thinking you have to learn every single thing for yourself, and that you have to do everything yourself because thinking that is going to slow you down.

I think the third one is be seen and heard, you know, and that you can’t just sit in your little corner office with the door shut and the blinds down and music buds in your ears or whatever, and think “I’m just going to make a bunch of money all by myself.” If no one can see you or hear you, you’re not reaching the people that you need to reach. And a lot of people let that hold them back. I think that’s the third one, it’s just don’t be afraid to put yourself out there and be who you are.

Jim: That’s great, I really appreciate that. And now what’s the greatest thing an entrepreneur can do to help speed up their success and speed up building their business?

Tina: Implement, I mean just implement. That kind of relates back to the team building because money loves speed. Money loves energy. And so for me, you know, even at the beginning when I didn’t know as much, it was like I put myself out there, I went to these events. Then I knew I went with a purpose, not, I need to get the project, but the purpose was to connect, connect with people and see how can I help them? How can I be of service? What can I offer them that might be helpful to them? Truly be interested in the people that you serve, because they can tell if you’re just in it for hit and run marketing, to just sell your stuff and outta here, people will know that. You may have temporary success, but money loves speed, so don’t say “Oh, I’m not ready”.

That’s one of the things I say as a copywriter, there’s no one arriving with the magic fairy dust, the magic wand, the anointing oil or the certificate. You have to do it for yourself. You have to claim it for yourself “I am a” whatever it is. “I am a freelance copywriter.” “I am a successful entrepreneur.” You have to claim that for yourself and then act in the same way, take the action. Because just thinking it is not enough. I do believe in manifesting and attracting and abundance, but it takes action along with it. It’s not sitting in your Lazy Boy, with a can of Pringles, on a Netflix binge, it’s all coming because I’m thinking good thoughts. You have to take action also. I hope that helps.

 

Serving the Needs of Your Client

 

Jim: That’s fantastic. That’s great. I appreciate that. A lot of people who will be listening to this will be thinking about perhaps hiring a copywriter for the first time. Could you just describe to them, they’re kind of clueless as to what’s involved. Could you describe the typical process of what’s involved in a client coming to you and using your services?

Tina: I would say first of all, what I do is probably a lot different than a lot of copywriters, entry-level copywriters, the ones you find on Upwork and Freelance and things. That might be a starting point for some. But that’s not how I work. So for me, what I do for my clients, is I know marketing, I know marketing up one side and down the other and so the copywriter is not just the short order copywriter. You should’nt think like, oh, I’ll take one sales letter, three emails, hold the fries, you know, that kind of thing? It should be more involved.

When I work with clients, I’m very involved with what their strategy is. I’m really looking at the whole picture and seeing what’s needed from start to finish. Who are their people? Who is the demographic? Who’s the psychographic? How are they thinking? What kind of words do they use? Like through surveys, what are they telling you? And what do we collect so we can say, “here’s what I’m seeing over and over again with your people. Here’s what’s missing.” I look at the whole and say, “what about this and this?” I’m looking for the gaps in their strategy. Ideally, a copywriter should be able to do that, should be able to see that. Especially if you want to work at a high level, this is what you should expect, that the copywriter sees those places, and is really a strategy person.

I expect to only answer to one person, not a whole array. I don’t do the “shiny boardroom table” with 27 people analyzing every sentence. I have one decision maker, that’s what I insist on, and that’s what I work with. So for me it might entail, interviewing my client, interviewing some of their customers, or perhaps people that we need to gather testimonials from. I look at the whole big picture of what their strategy is and what their voice is.

I may be unusual in the fact that I can write, and have for a long time, for male entrepreneurs. Some of them are very edgy, with very testosterone laden type topics. I also write for women and their marketing. So there’s different voices a lot of times for this, two different types of mindsets. Some copywriters can’t do that. I have the ability to kind of step into their shoes. I’ve written about hand to hand combat for an entire year, no one knew it was me, a woman writing for hand to hand combat.

I’ve written for Frank Kern, I wrote his last Mass Control evergreen sales letter, and other direct mails that he did. No one knew it wasn’t Frank. I even analyzed the letter for his mass control monthly. He knows, he doesn’t mind me saying this, he used to have something called Mass Control Monthly. When the last Mass Control sales letter was written by me, it needed to be analyzed and broken down into why this and why that, and I did that as Frank on Frank’s behalf. I love Frank, and he’s brilliant, so I was very honored to do that for him. But it’s being able to get into the shoes of the person. And at that level you should expect the investment’s going to be robust.

 

Don’t Be a “Do-it-all”

 

Tina: Another thing that I would stay away from is when people say, “well, I can build your marketing funnel, I can build your website, and I can write your copy.” I actually tell clients, don’t do that! I would never say to someone, I can build your website, I’ll build your funnel and I’ll write your copy, because that’s not where all my gifts are. And I think that’s the same for almost anyone, that they’re not going to be able to really excel at all of those things. It’s better to compartmentalize and have the different pieces done separately. That’s where the team comes in. I work with entrepreneurs that have that in place.

I can write the most fabulous copy in the world, but if clients don’t have a reliable traffic source it’s not going to do them a bit of good. It’s just crickets chirping. I can do awesome lead generation with 80% open rates on an email, but if they have to close it, if it’s something where they have to be on a phone call and they have to close it, I can’t control that.

That’s also why I don’t say “I guarantee you will get results” because there’s too many moving parts and pieces that, that I don’t have control over.

So you should expect, when you hire at that level, and I even hate to say the word “hiring” because it’s really a mutual event, a mutual choice, consider, is it a good fit? Does it feel right? Trust your gut.

I just turned down a huge project. Without naming what it is I felt a heaviness around it for me personally, the way they were doing their marketing, just wasn’t resonating with me. So I respectfully withdrew from it, they wanted me to do it and I just let them know that this wasn’t going to be a good fit. I wished them well and much success, but it wasn’t going to be with me. So don’t be afraid to say it’s not the right fit either.

 

Avoiding Mistakes

 

Jim: Exactly. So you kind of touched on my next question. My next question is what are some typical mistakes that someone makes when trying to hire or engage a copywriter?

Tina: I’m trying to narrow it down to a few. I think it’s a mistake to say, this is exactly what I want, here, write it, I think that’s a mistake. You should be trying to work with someone who is bringing somebody to the table and is saying, let me see what you have.

Approaching a copywriter and saying how much for this, how much for that, I actually teach copywriters don’t even answer that question, do – not – answer – that – question. And the reason why is because you don’t know what the client actually needs.

Sometimes the client thinks they know what they need and they’re missing something or they have the wrong direction, in my opinion. And so that’s where the copywriter should be able to come in and say, I can’t serve you to the highest level if I don’t see what you have. I can’t tell you what you need until we have a conversation, and I can see what you’re trying to do and what your metrics are right now, how you’re doing , you know, what’s missing. And so I never quote a fee until I’ve had an opportunity to do that.

It’s kind of a red flag actually, if you’re looking for a really good copywriter, do not approach them by saying how much for your laundry list of stuff. You should be more open than that, more open to receiving what they can bring, as well and seeing how you feel about it. So that’s one mistake.

I think having too many people involved in the decision making. But like I said, I have one decision maker, if you have a whole group of people and you need so much reassurance about what the copy says and what each nuanced word is, you know, then, it’s going to muddy the waters.

I think it’s possible, but not as effective if you say, “I have this copy and I just want you to tweak it for me, I just want you to edit it for me.” However, I actually turn down projects like that because it’s like completely disassembling something and putting it back together. It’s actually more work, more difficult to do than just saying we’re starting fresh because you missed the point in so many places.

There’s so much of the marketing strategy, I call it the marketing core, that’s invisible. It’s woven in like a tapestry. And when I write, it’s very intentional, every word is intentional, everything I do, how I format the copy is intentional. So to try and go into existing copy and say, okay, now we’re kind of doing an overhaul, just doesn’t work. You should expect that it’s going to be a fresh start. You might have a good foundation, but if you had the right copywriter, they’re gonna look at it and say that’s pretty good, but this is going to be even better.

You should read your copy aloud. I’ve been teaching this for years, so don’t make the mistake of just taking it and saying, okay, that’s good. You should actually read it aloud when you get the copy back from your copywriter and it should make you feel something, it might give you chills, might make you cry, it might just make you feel really excited, it might put you to sleep… Bad sign! It should read so smoothly, conversationally so that you’re not stumbling over it. This is what I do before I give a copy to my clients. I read everything aloud. I just finished a 40 page sales letter, that my husband listened to me read aloud at least five different times as I was tweaking it, because he gets like some special award, the golden ear award or something because he always listens to it. I read everything I write aloud before I ever even give it to the client.

So, that’s a couple of tips, that’s what I can think of right off hand. I’m happy to go deeper.

 

Measuring Your Success

 

Jim: That’s fantastic, I really appreciate that. Kind of related to that is, you deliver the project, the project’s done, but how do you measure the success of a copywriting project?

Tina: They made a bunch of money. That’s pretty much it.

Jim: Because there’s one method.

Tina: Well, I mean that’s the most important one, really. Whatever the thing is we’re trying to accomplish actually happens. I would also say when you’re looking at copywriters, if the copywriter tells you “every single thing I’ve ever written in my entire life has been a grand slam,” then you should probably go the other way because that’s not the case. Not everything is going to be massively successful, and sometimes you have to take a revisit of it, you know. So don’t expect everything’s always going to just be super fantastic right out of the gate. I mean, its kind of a balancing act, but really the metric.

I have a webinar script for a client right now that’s converting consistently at 33%. It’s an evergreen webinar and it’s cold traffic. That’s a huge metric, that’s great success. I’ve done launches that converted right out of the gate at 37% conversion to sale.

We had 80,000 people added to an email list at 80% open rates on my emails. These are the kinds of numbers that are like, yes, these are the Grand Slams that you’re looking for.

It’s a funny thing with the numbers because I have had clients who literally were getting a 1% conversion, but because their audience was so huge their traffic source was so huge, it was making multiple millions of dollars. So while the numbers tell the tale, it can be deceiving in the sense that there’s 37% there’s 1% also made millions of dollars.

That the client’s happy, that the people they serve are happy with what they’re getting. It’s working and it’s working consistently, those are the types of metrics really that make it a success.

 

Why Someone Should Hire a Copywriter

 

Jim: That’s cool. There’s typically two questions that are in people’s minds when they’re thinking about hiring someone. One is, why should they hire a copywriter? Can you just address that in a singular sort of answer?

Tina: Yeah. Copywriting is a foundation for everything and that’s why I encourage people to learn it. Even if they are not going to write their own copy, they need to understand the elements and the components that should be there. If they’re hiring someone, it’s helpful to them to know, oh, it should be like this, I educate myself about Facebook ads to the point of understanding what we’re doing, but I’m not doing it. Okay. I have someone that runs the adds for me. So knowing enough to, to know what you’re looking for and what you’re not looking for, can you repeat the question? I just lost track of where we’re going.

Jim: Why should someone hire a copywriter?

Tina: Okay. Because sometimes the other thing that can happen is you’re actually too close to your own product. I’ve had people write to me after I wrote their copy, or call me and say, “you just finally put into words what I’ve been trying to do for 25 years and I couldn’t do it.” Sometimes you’re so close, to your own product you do not see the other elements or you can’t say it. You just can’t bring yourself to say for yourself what someone else can say for you in your voice.

I’ve had people say to me, “this sounds like me only better. You know, me at my best.” And so if you’re with the right type of copywriter they can go more deeply with you, then you can for yourself. That’s why I say being your own client is tough. It’s the toughest thing because it’s hard to get that distance or what you really are doing for people. Another set of eyes and another intuitive process may see there’s more here than you’re even saying. I can see this other element that you’re overlooking.

Also for speed, when you talk about how to get successful faster, where can you have that team that’s going to get you there faster. If you’re struggling to write your own copy, it’s going to take you like two months to write your sales letter to write an email sequence. Then accelerate it, hire the right kind of people to help you. Hiring the right copywriter, joining forces with these people that are going to do that for you and much, much faster. So you can do this thing that is your brilliance. It may not be copywriting. You may say, “well, I’m a pretty good copywriter,” but if you really want to add that spark and that extra push, then you need to get someone to help you with that. I think just for really with the marketing strategies, sometimes people don’t understand fully the strategy and what might be missing and that with the right copywriter you’re going to get that extra fuel by doing that.

 

Why Hire Tina Lorenz?

 

Jim: Right. So the second question is why should they hire you? You’ve already addressed it to a degree.

Tina: Well, because I’m pretty good at what I do (laughs).

I’ve actually gotten great results for clients. I think people that work with me find that, it’s kind of a painless process because once I have all the information I need, it’s kind of like, okay, see you later.

I almost make a game out of it. I’ll go back and look at the properties of the word document and I’ll see,I edited it 30 times, 40 times, 50 times. This last one was 20 or 30, something like that. Sometimes it’s just a tiny thing, it’s a word, it’s a comma, it’s a spacing, it’s an “Ooh, I’m going to add two more words here, that makes it a tiny bit more clear, I can see where I could clarify that more.” And so that’s what I’m doing all the way through while writing the copy.

When they get the copy from me, it is ready to go. I honestly very rarely have anyone have to have anything edited. It’s almost always, unless it’s just some small correcting point or a term, you know, a number or something like that, that might just need to be corrected, it’s just ready.

I think the biggest overhaul I ever did, and this was years ago, the client was in the UK and I’d written the whole long form sales letter that’s still online today and it’s been many years. And they said “The headline, I don’t know if I like the headline.” I was like, “oh my gosh, they don’t like the headline!” And so I just kind of looked at it and I wrote a new headline for them and they said “this is perfect.” And that was it. That was the edit.

So why they should work with me? I don’t miss deadlines. I do what I say I’m going to do. I will take my clients deeper into their own product, their own audience than they might have realized was going to happen. And I could just about guarantee I’m going to come up with things that you didn’t actually say to me that I hear, read, feel between the lines.

I end up saying things for the client they couldn’t say, or didn’t know how to say for themselves. They say to me “I didn’t tell you that. I actually didn’t tell you that.” And I say “Yeah, I know.” Because I have this process, I have kind of a spiritual process. It’s a part of how I work that I’ve never really talked about until now, but it’s always active in what I do and how I work with my clients. And it makes it pretty powerful for my clients.

 

Networking, Intuition and Marketing Strategy

 

Jim: That’s really cool. And so you’re, you’re a high end a copywriter. You use intuition, you’ve got marketing and strategy to bring to the table as well.

Tina: I’ve got stories up one side down the other way back in the day, you know, I ended up meeting Gary Halbert at that event with Gary Bencivenga. I had taken his dollar letter concept and I’d written a two page direct mail piece for a client in real estate. The guy had $400,000 to invest. He ended up needing $4 million to fulfill the contracts, and that happened within 30 days from a two page direct mail with a dollar bill attached to it. He had to get partners and he ended up making $1 million profit in 30 days from that direct mail piece.

When I went to Gary Bencivenga, just this lady from Arizona, I had the letter and when I saw him I went up and introduced myself. I didn’t ask for selfies. I wasn’t like, Woo fanning out here. I said, “Gary, I’d like to thank you for giving me the idea, of your dollar letter. You’re fantastic concept of a dollar letter. And I’d like to show you what I did with it. And it’s like, I’ll tell you what happened.” He and John Carlton was standing together. I had the letter, I handed it to him, two pages, very easy to read. And they just looked at it. They looked at each other, they looked at me, and the first thing he said was, “you need the license this, you should be licensing this letter.” And then Gary Halbert looked at it and he said, I’m doing an event in Miami like in a month or two, he said, “I’d like your permission to give this to the attendees of my seminar and I would like you to come to the seminar. Would you do that?” And I said, “YES!” And so that’s how I met Gary Halbert and John Carlton and I ended up teaching in one of John Carlton’s programs at one point. I ended up going to Gary Halbert’s event. I ended up with more clients from that as well. And I have that two page letter on my website at tinalorenz.com. It was a dollar letter, Gary Halbert’s idea and I just put it out there in a different way.

 

Why Tina Loves Copywriting

 

Jim: That’s really cool. I remember a while back I wrote some direct response letters using Dan Kennedy’s system and his idea was to write a sales letter and then crumple it all up. Right. Crumple it all up and write in red ink “Don’t throw this away again.” And then send it to the prospect. And I sent it out and I got a certain response from an attorney. This woman had asked her attorney to contact me and say stop, going into a trench you don’t understand.” It’s crazy. So, what do you love about copywriting?

Tina: Well, I love words and I love having them flow smoothly and I love making the concepts easier to understand, but yet really compelling. I love building in the persuasion and the psychology, in an ethical way, not in a manipulative way that just really makes it clear to the prospect so they’re breaking out in a sweat, they’re going, “oh my gosh, I cannot wait to do this thing”, whatever the thing is. That they just know it’s answering a need they have. I mean, I love things like word clouds and surveys.

Ryan Levesque’s “ask” method A.S.K method is, people kind of act like it’s new. But actually it goes way back to Alex Mandossian, who was doing an asking when I first came online. He had a different way he did it. It was much simpler we didn’t have the technology back then, but the same type of thing where you’re really looking at the words they tell you and crawling right in their head with them. The interesting thing about that aspect of things is that people don’t remember they actually said it. And so then when it’s reflected back at them in the copy, they’re like, “oh my gosh, it’s just like you read my mind” when really they actually told you what was going on in their mind.

I really love all the marketing. I just think marketing is fun and I think just finding those triggers and that psychology that makes people respond and that gives them the thing they needed that helps them, by serving them with the problem they wanted to solve, the thing they wanted to start doing, it’s really satisfying to me. And I love when I can read my own copy. I learned this from John Carlton actually, because he said, “you know, if I go back and read my own copy and it makes me cry, then I know I’ve really done something.”

I have actually experienced that when reading my own copy later out loud and I go, how did I do that? You know? And sometimes I actually do get a little teary or emotional reading it because it’s triggering such strong emotion. That to me is a sign of success. And that’s what I want for the prospect to feel. “I have found the thing,  this person understands me, this message resonates with me. This is true for me.”

Keeping persuasion on the white hat side, keeping it not a manipulation, but a joining of forces, a joining of the soul, heart to heart. Really supporting that person through what the copy says and on the other side of that is representing my clients, so that they say things to me like “that’s me only better”, “this is my ideal me speaking.” And so capturing their voice, not mine, theirs, and their audience and making that connection between them and their audience, that’s super satisfying to me as well.

I love digging into the marketing. I love analyzing it and seeing where the gaps are and what’s needed and how I can help them have that. Filling in the spaces in their marketing with something that’s going to be very effective, I love all of that. Seeing the smooth flow from start to finish, that’s another thing, so their message is aligned and the excitement builds, you can feel it ramping up. That’s one of the things that I find when I’m reading it aloud, as I’m getting into the offer and the final push, I can feel the energy rising even as I read it, then it’s like YES! This is what I love, THAT. It’s a little addiction, a good healthy one.

 

How Sales Techniques Transfer to Copywriting

 

Jim: I want more, I want more, let’s do it again. When doing the marketing research and trying to capture the DNA of your prospect, that provides for me a good clear image of what you’re talking about, that you use that DNA to crystallize the message and they realize, the customer realizes, “WOW, you’re reading my mind” or “you’re talking my language”, because you’re looking at their DNA. So that’s sweet.

Tina: I think it was really helpful when I did all the face to face stuff. The marketing events and then selling hand painted shirts, and then we ended up selling color changing mugs. If I had known how to be online then, with the color changing mugs, I would have been a multimillionaire many times over because I really got the feeling for how to serve that person. They were looking for a gift or for something they wanted. And I knew how to tell the story. I’d literally see the crowd step towards me, you know, they start gathering and then they come closer. I learned things like when I was holding the mug I’d be tapping it with my fingernail while I was demonstrating, and their attention would go right to it, and I’d be future pacing them without knowing that’s what it was called.

That’s how we ended up in the Pentagon. I was selling these things to five-star generals, diplomats that were taking them to other countries because we had patriotic designs. We had one for every branch of the military. I just learned so much. I have a kind of a, I don’t know if we have time, a fantastic story really about one of our designs.It was the World Trade Center. The mug was called The Big Apple and it was an artistic interpretation of New York City. It was all rearranged geographically to fit the design on the mug. The way these mugs worked was the design changed when you put hot liquid into them. So I was demonstrating it with hot water. It was a white mug with a design and it would completely change to a different design when the warm liquid was inside.

We had this design called “The Big Apple” we sold a lot of them. And after September 11th when we were looking at our orders, they didn’t have this mug on the inventory anymore because it had a representation of the World Trade Center, and when the mug changed it went to nighttime and the lights all came on, the lights on the bridge came on and things, it was all compressed into one little design.

We got in touch with the company, and said, “Why can’t we get this one anymore?” They said “we can’t sell that anymore.” And we were like, “why not?” And they said, “because of what happened,” and we said, “well do you still have them?” And they said “yes.” So we said, “Please send us several cases of them. We want them.” They said, “Well, we’ve literally broken the mold. We’re not going to make them any more. So what we have is all that’s left.” And we said, “send us the cases.”

We were inside the Pentagon and you actually get like a little store. We were there for several weeks. You have your own kind of store, all glass windows, they bring all your stuff in. We had Department of Defense passes to be able to get in and all this. So they bring in our inventory and I set it up and we decided that we were going to sell this mug as a collectible. My daughter’s in the military, so is my son-in-law, so this was truly coming from a place of integrity of how we must never forget and why our country can overcome anything and that we should not forget. We should remember and celebrate who we are in the United States. We also decided we would double the price on them as they were now a collectible and because there was a limited supply. We sold them as a limited edition and told the story of the mold being broken. We said “You will not be able to get these again, when these are gone. This is why we have them as a remembrance, honoring our country.” We sold them and sold them and sold them. We sold them by the case. We ordered every single one they had. I would tell the story while demonstrating the light coming on, “it is a representative view of the World Trade Center. We must never forget, the strength of our country and our ability to overcome.”

Every once in a while I would get some joker, I could say something else, but I won’t on this. It was unfortunate, it was always a guy that did it, he would come up when we were demonstrating in other places after the Pentagon and say, “oh look, I see the plane.” And I would shut him down just like that, and the whole crowd would help me. I would just stop and look right in the persons eye and I’d say, “sir, that’s not one bit funny. I’m going to ask you to leave because this is not anything to joke about.” And the whole crowd would just be like, you know, that guy’s not going to say another word, not another word.

This was also a takeaway, “go away, this isn’t for you. These are the people that understand what this is about, these are our people, not you.” There’s so many lessons in this. The company that assumed no one would buy them, thinking there was no way to handle it with sensitivity, thinking it was going to be somehow disrespectful to sell them. People wanting them, without even realizing why they wanted them, and changing the story of why they wanted them. It wasn’t about your cup of coffee or hot chocolate, this was about a statement.

They were buying them by the case, literally five-star generals buying them by the case because they were going to various events and things and they wanted to give them as gifts. They were actually willing to pay more for them than the rest of the inventory, because they were collectible, and they truly were.

And, being afraid, being afraid to go there with the people who needed this product, that it did something for them, it helped build them. It helped affirm something to themselves. It meant something more. It was more than just a mug with a design on it. So I hope that that’s a lesson, a story that can help other people who are thinking, “I don’t know, it’s kind of a sensitive topic. I don’t know if I can solve this. Wouldn’t it be disrespectful?” Don’t be afraid to really explore what that might mean to the people that you’re serving, because we sold a lot of them to people in the military and people that were first responders, personnel from the fire departments, police. These are the people that wanted them, and it meant something to them, and we were very honored to be able to provide it.

 

Following Your Gut

 

Jim: What’s also interesting is it seems that based on what you described, was at the moment you made that decision, okay, I want all those cases, you had no assurance as to whether it would work at all. It could have been a case where people said it was too insensitive and you were wrong and you made a big bad wrong decision, but it turned out very well. But you just went with your gut and you said, let’s go for this. I think we could make it work and turn into a giant positive.

Tina: Right, exactly. So that’s the other thing I’d say for any entrepreneur. When you have that really deep conviction, that gut feeling, that intuitive hit, follow it.

The same thing happened when we were selling hand painted denim shirts. We didn’t paint them ourselves, they were denim shirts with colorful designs. And we actually did those before the mugs. We were at swap meets, flea markets, festivals and all that kind of stuff with those, and ended up selling them on military installations too. We were at events where there were a couple of other people who had the same inventory, they had the same type of shirts. We sold ours for more. We never apologized for it. And I always was able to really create the feeling, the emotion around why they would want to buy from us.

And so this is the other thing, when people say, “other people are selling this thing. How can I sell this thing?” They can’t be you. Okay. They don’t have your message. They don’t have your personality. They don’t have your reason why you’re selling them. Or how you’re creating that marketing message around what you’re selling. So if you believe in it, and are willing to go the distance with it, I mean we could actually see another booth with the shirts and yet we were outselling them.

The other thing I’d say a little marketing message for that is, the confused mind doesn’t buy. So even though we had an array of designs, and the same with the mugs. If someone is starting to really say, “Oh wow, I really like that”, then don’t go, “oh, but wait, we have this one and this one and this one and maybe you’d like this one and have you seen this one?” Because all of a sudden they go, “You know what? I’m going to have to go home and think about it” because the confused mind doesn’t buy it. A person would rather say no if you give them too many options.

This is the same thing in your copy and in your offers, if you do too many things, you start cluttering up the scene with too many choices. People will back away and not make the decision because they’re afraid to make the wrong decisions. You need to help them know they’re making the right decision. And it’s not complicated, it’s easy for them to make that right decision, I learned that way back with hand painted denim shirts.

Jim: Yeah. Same here. I learned that back in the days of Corey Rudl, do you remember Corey Rudl? I was an MLM and we had a company that had like 300 products to sell, right? And Corey Rudl said “no, just pick one.” Everyone else was there trying to sell the whole catalog and just getting no results with that. Where I would be like, okay what do you want? I’d just pick one. And I became like the Category King for the company. Focus on one thing.

Tina: Yes, when you have 299 others, that’s 299 other opportunities to sell to the person that bought one 299 more times, you know, if it’s a good fit for them. So I mean that’s where your extended strategies come in, with backend and the cost of acquisition. Then we’re going to be able to market these other products to them because they already love you. They already love that one thing they bought and they are ready. They’re already indoctrinated into what you have. They’ve been exposed to you, they’ve made that connection, and now they’re more easily able to decide that they would like more of what you have. A lot of times, and you’ve probably discovered this, they were saying, “well what else do you have? Because I love this thing so you have something else?” And that’s the other thing, not just stopping with one thing and giving people an opportunity to actually invest in you at a higher level.

 

Don’t Give Up. Find What Works

 

Jim: Exactly. I’m curious, with all your experience, your know how, do you see any trends on the horizon that maybe an entrepreneur should know about? Any trends in the field of copywriting that would be helpful to be aware of?

Tina: I think that you just lose the hype. I mean, that should already be happening, but I know that I write a lot differently now than I did when I first started. But we don’t back the Brinks truck up now to haul out the money, and all these things that people used to say. It’s like, don’t say those things, just be real. You’re going to need to really be real and authentic and have an integrity with whatever you’re saying and whatever you’re marketing and you’re going to need multiple routes. It isn’t just now I have a long form sales letter and an opt-in, it’s not as easy as it used to be for some of these things. You have to have multiple routes of how people are going to learn about you, be exposed to what you have in your marketing and have that marketing strategy in place that allows that to happen.

Don’t be afraid to have the calls to action. You need the longer email sequences, or maybe it’s going to be shorter emails instead of the long ones. You know, you’ve really got to understand what your audience is telling you and go with that. And also again, that gut feeling. If there’s just something about, even all the strategies that you’re learning, even from very, very experienced people, there might be something where you’re just like, no, I just had this feeling. I really have this feeling that if I add this other thing or I’m going to at least split test this, then you might find that you’re really onto something. Don’t be afraid to explore that also.

You need to back it up with data and metrics. And this isn’t just like, as someone telling me the other day, that they had such a powerful message from the universe that they didn’t need any marketing, that it was all suddenly just going to come together for them. I’m like, “Oh, I wish you well, I totally, honestly wish you well. But you know, I don’t think that’s going to work….”

Don’t be afraid to market. And I think just understanding the different avenues, like if you are using social media, why? How? Is it just a picture of your lunch or do you have a strategy? You need to understand why you’re doing something and have a reason for it. Maybe not every one of those things is going to be right for you in your market. You might find that you have a different channel that works better for you. So being open to that I think also.

Jim: Great. And also just keep on trying and trying to find what works. Don’t give up.

Tina: Absolutely. And that’s where the split testing comes in, you know? Don’t change too many things at once, or you won’t know which thing worked. Maybe you’re going to split test the price, that kind of thing. But don’t be afraid to tweak what you have and to say, oh, it isn’t just one and done. You might need to go back and say, “okay, I’m going to adjust this because I begin to see where I’m not meeting a need here where people are telling me, listen.” Listen to your audience, don’t be afraid to talk to them and listen to them and get the input from them and then start shaping what you’re doing to what they’re actually telling you that they want. They need solutions for their challenges. If you’ve not met those, fix it.

I think the other thing is, when we add in the offers. You know in the old days of bonuses, I mean it could be like I have 57 bonuses from how to make the best chocolate chip cookies to mow your lawn in half the time to how to write emails, you know? It was just anything and everything pile it on, pile it on, pile it on. I think those days are gone, they should be gone forever. Instead be looking at where are the gaps in what you have, or in what you know, your market is going to say, “okay, I want this, but I had this question, how do I do this one thing that’s like an extra step?” And that’s what you start building into your offers. So you’re automatically supplying the other things you know your audience are asking for. Thoes things might not be directly in your program and your product, but you know that they would love to have this other piece. And sometimes that one extra piece in your offer, to create that value, is the thing that will trip them from not buying it to buying it. They’ll trip to purchase it because they’ll be “I really want to know about that one thing and it’s one of the bonuses.” So really look at what your offer is, and that should include the support of what your product is and what your audience needs.

 

One Stop Shop

 

Jim: That’s fantastic. I just have two more questions for the time being.

Tina: We’re on the clock.

Jim: So, what question have you not been asked that you wish people would ask you?

Tina: Oh my gosh, that’s kind of a tough one. Wow. You threw me a curve ball with that one. What do they not ask me that I wish they would ask me? How many more ways can I invest in you? I mean they ask that but maybe not like that. So I mean, I think it’d be good right out of the gate to say “I want to have a long-term relationship with you and this is how many ways I want to invest in you. Can you do that?” I mean, I don’t think anybody said that directly like that, but I think that’d be an awesome thing to be asked.

Jim: My final question, which is, how can people find out more about you?

Tina: Oh awesome. I’ve got my website, TinaLorenz.com is more about copywriting for my client’s side of things, TheRenegadeBoomer.com it’s structured like a blog, but it’s actually where my funnel lives and it’s about really stepping into what you can do in your own life and creating a business for yourself, being an online presence. 

Authentic-Copy.com “it’s hyphenated because that’s the only way I could get the URL even way back.” Authentic-Copy.com is my free copywriting workshop where I teach how a person can become a freelance copywriter at the entry level.

Any of those ways are ways to reach me and the program’s a really great way for people to start just learning about copywriting. I have a lot of people who are very happy with that. It’s a second version of Authentic Copy, that’s why I say I’ve had that URL for a long time. I did it live over 10 years ago at an event and this is the 2.0 online version now. So they can find me in any of those places.

Jim: So not only do you provide the copywriting services for class, you’ve also said “well fine, if you want to do it on your own, here, get up to speed and learn what I know and use these tips and tricks.”

Tina: Yep. And I’m training copywriters who can be available for more entry level type work. That’s another aspect, I’ve realized there’s a need in the market. I actually own the URL, AffordableCopywriters.com, my goal is to be able to refer entry level copywriters that have gone through my training.

I’ve had people like Mind Movies, who’ve bought my higher level training and trained their in-house copywriters with it eventually. So I work with people in that regard also, in doing marketing intensives or whatever they need in their business. There’s a lot of different ways a person can work with me, and all we have to have is a conversation to figure out what’s best for them.

Jim: I want to offer you some kudos. I went to your website to learn more about you. I got drawn in, and I just wanted to read every single word, it was so well written, it was like, oh my God, I’m trapped. These words WOW.

Tina: Come into my web with me… (laughter)

Jim: You are a wonderful writer. I must say.

Tina: Thank you so much. It’s funny, my original long-form website, back in the day. I used to get fan mail from people saying I never read long copy until I read yours and I couldn’t stop reading it. And that’s why I say it’s tough to write your own stuff, because I wrote all my own copy. I want people to understand who I am, and be drawn into my world with me. And that’s what I also do for my clients only in their voice. And when you’re looking at my website, you’re hearing my voice. So thank you for telling me that. I appreciate that. Mission accomplished!

Jim: It has been an absolute joy talking to you. I really appreciate your time and your wisdom and the knowledge you have shared with us. Thank you very very much.

Tina: It has been great. So much fun. I love talking marketing. Thank you so much for having me on today.

Jim: Alright, have a good day!

Tina: Thanks.

You can read more about why be a copy writer and the strategies HERE.

 

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INTERVIEW SERIES:

HOW TINA LORENZ BECAME THE QUEEN OF COPY - An Interview With Tina Lorenz by Jim Oliver

What is Good Copy & How to Hire a Copywriter? - An Interview With Tina Lorenz by Vince Trujillo

COPYWRITING FAQs:

I have a full-time job. Can I still become a copywriter?

Is the copywriting market saturated?

How fast can I make money as a copywriter? How much money can I make?

Can I become a freelance copywriter from anywhere in the world?

Is Authentic Copy a Scam?

Am I too old to become a copywriter?

Do I have to be a good editor/proofreader to be a copywriter?

What equipment/software do I need to work from home as a copywriter?

Is there a demand for copywriters?

What exactly is copywriting? + How you can make money from home as a copywriter

Why are you qualified to teach copywriting?

Do I need a college degree to become a copywriter?

Interested in Freelance Writing for Money? 5 More Reasons You Should Become A Copywriter

8 Reasons to Create a Work at Home Job as a Freelance Copywriter

COPYWRITING STUDENT INTERVIEWS:

Getting Paid $8,000 as a New Copywriter

Shifting Your Mindset to Become A Six-Figure Copywriter

HOW “10 WAYS TO POWER UP YOUR COPY” HELPED KRISTINA ALBRIGHT WRITE HER SALES LETTER

USING MINDSET AND SPIRITUALITY TO ADD ROCKET FUEL TO YOUR BUSINESS

HOW AN AUTHENTIC COPY STUDENT WON HER FIRST COPYWRITING CLIENT IN JUST 26 DAYS!

RV LIVING SERIES:

RV Living: A Fun Twist To Working From Home Online

RV Lifestyle Tips for Working On The Road Successfully

MANIFESTATION SERIES:

Vision Board Creation: Your Best Life Manifested

How to Use Mindset and Manifestation to Achieve Copywriting Success

BLOGGING SERIES:

Instagram #1 – What Is It and How Do I Set Up an Account?

How to Get Started with Email Marketing in ConvertKit: A Step by Step Guide

Defining Your Avatar: Who Is Your Target Audience?

7-Steps For Zeroing In On Your Niche Market

How to Start a Blog – A Step By Step Guide

First Steps For Building Your Blog

How To Make Money With Your Blog

Fabulous FREE Resources For Your Blog & Online Business!

How to Use Mindset and Manifestation to Achieve Copywriting Success

  

Using Mindset and Manifesting to

Achieve a Successful Career in Copywriting

Tina Lorenz gives us an insight into her early days as a copywriter and explains why,

if you have the right mindset and truly believe, you can become one too.

 

I’m delighted to share with you my very first vlog post! To see how I found my path into copywriting through mindset and manifestation, take a look at my video below.

If you prefer, you can read the transcript, which has been edited for easy reading below:

 

Hi, this is Tina Lorenz and welcome to the Renegade Boomer.

I’m going to start doing video blog posts right here on the blog. I hope that you’ll enjoy them and I hope that you’ll leave me some comments if you get some value out of this.

 

No Need For Excuses

 

Today’s topic is mindset and manifesting, and being entrepreneurial as a copywriter. How do those things connect? You might wonder if they’re all related and they actually are. You know, I was on my own when I was 17 years old, I literally climbed out my bedroom window, had to go to Seattle and figure out how to make a life for myself. And in that process, I went through a lot of tough stuff.

My family life wasn’t great, which is probably pretty obvious, since I left and I was 17, and I went through a lot of difficult things along the way, including losing everything, being stalked by a psychopath, almost being murdered and having to start my life completely over again.

So, what does this have to do with mindset, manifesting and copywriting you might ask? Well, I didn’t discover copywriting until I was past the age of 50. I had no college degree, no previous experience, had been on my own since I was 17, never done anything online, and had never been paid a dime to write anything, unless you count writing a boring memo, or a business letter as a secretary as getting paid. Which was very little pay, I can tell you that!

 

Mindset and Manifestation: Changing Your Thinking

and Using Vision Boards

 

How was that whole scenario going to help me do anything when I was past 50? To start a whole new online career and be successful at it? Your mindset could kick in saying, “wow, you know, I’m too old.” “I don’t know enough.” “I couldn’t possibly catch up.” “Who’s going to pay any attention to me? I’ve come out of nowhere on the Internet.”

But you know, there’s a line from the movie Moonstruck where Cher goes, “Snap out of it!” That’s what I’d say to you, if your brain gets caught up in the negative thinking and the old messages, the old way we talk to ourselves. And when I say old, I don’t mean by age, I mean just the patterns, the habits of how we speak to ourselves. The mindset of the messages we give ourselves.

What was necessary for me to become a successful copywriter at that point in my life, starting absolutely from scratch, was a shift in mindset. And that’s where the mindset and manifesting and the vision boards and all of that comes into play. Because when you create a picture in your mind and even visually, where you want to go, what you want to be able to accomplish, it’s so much more powerful. It starts to become real. It’s like we absorb it at some deeper cellular level. And that’s what I did. I used my own computer as my vision board. I put it up as screen savers. I had images on the screen that I could look at and pictures close to my computer of things I wanted to accomplish.

 

Making the Most of Golden Opportunities

 

Early on in my copywriting days, I wanted to go to this very exclusive seminar, that was going on in New York City. It was one of my copywriting heroes, a mentor who’s become a friend, Gary Bencivenga. He’s often called the greatest copywriter who has ever lived. He’s retired from copywriting for clients now, but he still has his own products, and things that he markets, but that’s a whole other story. I wanted to go to his one and only marketing event, it was called The Bencivenga 100 and it was being held in New York City.

I was just getting started as a copywriter. I hadn’t made all that much money yet, and the fee for this event was $5,000! Now, at that point in my copywriting career, you might as well have told me this fee was $5 million, because I didn’t have $5,000. Gary did not take credit cards, so that wasn’t an option. You had to pay by check. It wasn’t even an online thing, you literally had to send him a check for $5,000.

I knew enough at that point to know that anyone who was anybody in copywriting was going to be at that event. And the reason it was called the Bencivenga 100 was because he was only going to allow 100 people to come to the event. Eventually it’s stretched out to maybe 125 because there were so, so many people that were very, very active in the world of online marketing and digital marketing. Big companies like Boardroom, Rodale, and Agora, who knew Gary’s reputation very well, wanted to be at the event, so he did squeeze in a few more.

I decided I was going to the event. I started raising my fees, and I got that $5,000, I made the $5,000 online so that I could go to the event. I had post-it-notes all around my computer saying that I was going, I did it in the present tense, like “Going to the Bencivenga 100,” “I’m going to be there,” “Can’t wait to be there.” “I have $5,000 for the Bencivenga event.” And I got it, and I went. But I also went with a shift in mindset, that I wasn’t just going to learn, I was going to network. I was determined I was going to maximize my investment, and make it pay back in a very big way.

And just by talking to people there, by giving them suggestions, not by eagerly grabbing them and trying to hurry them up and get a project, but by serving, by taking the mindset of service, that I would go to this event, and I would serve in whatever capacity I could, other people that were there, by just talking marketing with them or talking about their copy. Do you know what happened? From that event I left, there with something like $80,000 booked in projects and that turned into $100,000. I made six figures just from going to that event.

 

Pivoting How You Think

 

Now, the reason I really feel I was able to do that was through mindset and manifestation, by pivoting how you think, growing that confidence, not allowing an old way of thinking that said “it’s too late for you.” “You’re too old.” “You don’t have the experience.” “You’ve never done this before.”

I had never been to an event like this before, but I did it, and that’s what happened. And I ended up eventually getting, a huge testimonial from Gary Bencivenga about my copywriting services, which is still on my letter at tinalorenz.com my sales page. It was very a smart investment in myself. I trusted enough to make that investment in myself, and I trusted in universal intelligence. Just the whole energy of the universe, energy of money, to come together and work, and it did.

I’m just here today to remind you, and maybe pique your interest, and get you thinking about how that kind of, how shall we call it? A shift in thinking, can be so incredibly powerful.

Now here on the Renegade Boomer, you can get my free report about vision boarding and manifesting, and how it can change your life. I have more examples there of things that I’ve done. 

Work From Anywhere

 

I’ve had custom RV’s that I’ve turned into mobile offices. We were living in Mexico and now on a beautiful piece of property in Arizona. I want to remind you that I started with nothing. We sold our trailer in Yuma, Arizona. We had an old mobile home, and when I discovered copywriting and made that mental shift and leap into believing that I could do it, I believed it so intensely that we sold that trailer just to have enough operating money so that I could begin. We had an old RV, we sold the old trailer, I got some money together, and I began my copywriting career.

In my first year, I made more than a hundred thousand dollars. I made multiple six figures in my very first year online.

I invite you to explore how the power of mindset and manifestation and how it can work for you, especially if you feel pulled to be entrepreneurial. If you’d like to start a business online, but you’re not quite sure what to do, which might be why you’re here on the Renegade Boomer.

 

Learn From Tina

 

I also want to remind you here, you can sign up for my FREE copywriting workshop at Authentic Copy, which is my copywriting program where I will teach you exactly the kinds of marketing and structure you need to know, those beginning elements where you can easily get as much as $3,500 a month right out of the gate. I’ll show you exactly how you do that.

Now I’m just going to stop right here and say I’m not promising what you’re going to make. I cannot predict what you will make online. I cannot predict how successful you will be. I would never ever presume to tell you what you will make. But I will show you how you can get to that entry-level point consistently, and then you can build from there if you’re willing to put in the effort.

I’m not saying you can do what I did, I’m probably kind of unusual in what I was able to do, but I have been in this business for over 14 years, and I can definitely teach you how you can join the ranks of online copywriters making a great income from home, or from an RV, or from any place you might want to be.

If you have any questions about this, I hope you’ll post them in the comments. I’d be happy to answer them for you.

I hope you enjoyed my first vlog for the Renegade Boomer, and I hope to see you here again. Please, do give me your feedback if you enjoy watching the video, instead of just reading a blog post. I hope you’ll let me know because I would love to do more for you and serve you in that way as well.

Thanks for watching and I’ll talk to you next time.

Bye Bye.  

If you’d like to read some of my student success stories you can take a look HERE.

 

Coming Up: FREE Copywriting Workshop!

On this free workshop, you’ll discover…

How to Tap Into One of the Most Profitable Ways to Work At Home: Become A Copywriter and Start Marketing Yourself in 30 Days or Less! 

Don’t miss this… 👇

Register Here Now!

 

 

You May Also Enjoy...

INTERVIEW SERIES:

HOW TINA LORENZ BECAME THE QUEEN OF COPY - An Interview With Tina Lorenz by Jim Oliver

What is Good Copy & How to Hire a Copywriter? - An Interview With Tina Lorenz by Vince Trujillo

COPYWRITING FAQs:

I have a full-time job. Can I still become a copywriter?

Is the copywriting market saturated?

How fast can I make money as a copywriter? How much money can I make?

Can I become a freelance copywriter from anywhere in the world?

Is Authentic Copy a Scam?

Am I too old to become a copywriter?

Do I have to be a good editor/proofreader to be a copywriter?

What equipment/software do I need to work from home as a copywriter?

Is there a demand for copywriters?

What exactly is copywriting? + How you can make money from home as a copywriter

Why are you qualified to teach copywriting?

Do I need a college degree to become a copywriter?

Interested in Freelance Writing for Money? 5 More Reasons You Should Become A Copywriter

8 Reasons to Create a Work at Home Job as a Freelance Copywriter

COPYWRITING STUDENT INTERVIEWS:

Getting Paid $8,000 as a New Copywriter

Shifting Your Mindset to Become A Six-Figure Copywriter

HOW “10 WAYS TO POWER UP YOUR COPY” HELPED KRISTINA ALBRIGHT WRITE HER SALES LETTER

USING MINDSET AND SPIRITUALITY TO ADD ROCKET FUEL TO YOUR BUSINESS

HOW AN AUTHENTIC COPY STUDENT WON HER FIRST COPYWRITING CLIENT IN JUST 26 DAYS!

RV LIVING SERIES:

RV Living: A Fun Twist To Working From Home Online

RV Lifestyle Tips for Working On The Road Successfully

MANIFESTATION SERIES:

Vision Board Creation: Your Best Life Manifested

How to Use Mindset and Manifestation to Achieve Copywriting Success

BLOGGING SERIES:

Instagram #1 – What Is It and How Do I Set Up an Account?

How to Get Started with Email Marketing in ConvertKit: A Step by Step Guide

Defining Your Avatar: Who Is Your Target Audience?

7-Steps For Zeroing In On Your Niche Market

How to Start a Blog – A Step By Step Guide

First Steps For Building Your Blog

How To Make Money With Your Blog

Fabulous FREE Resources For Your Blog & Online Business!

Winning Your Very First Copywriting Client

HOW AN AUTHENTIC COPY STUDENT 

WON HER FIRST COPYWRITING CLIENT IN JUST 26 DAYS!

An Interview With Elizabeth McGee

A student Success Story

 

Elizabeth is one of my Authentic Copy students. In this interview she tells me how in just 26 days from joining Authentic Copy she won her first copywriting client.

To hear Elizabeth’s story and learn just how she was able to go from zero to hero, listen to the interview below.

If you prefer, you can read the full transcript here

 

Tina: Hi, this is Tina Lorenz, and I’m here today with one of my Authentic Copy students, Elizabeth McGee. Hi Elizabeth.

Elizabeth: Hi there.

Tina: I’m glad you could join me today. Elizabeth has been an Authentic Copy for just a few short weeks and has already had some really cool results from it, and so I asked her to join me today so we can talk about it. So thanks for joining me and…

Elizabeth: Thanks for having me.

Tina: I was looking back to see, when exactly did you join? It’s been a few weeks, but something really cool happened after a matter of days in the  program, what happened for you? How long had you been in the program?

 

Elizabeth Wins Her Very First

Copywriting Client in Just 26 Days!

Elizabeth: Yeah, it did happen quickly. I joined just after the new year sometime in February, and I kinda got started right away. I jumped in, and I started reading the material, and I joined the Authentic Copy Facebook group really quickly. Within about three weeks, a little over three weeks, I ended up getting my first copywriting client.

Tina: Very exciting.

Elizabeth: I know! Yeah, it was, it happened pretty quickly for me.

Tina: Actually, I went back and looked at the numbers of how long you’d been in, because I knew about the client, and it was exactly 26 days. Twenty-six days from being in the program, you had your first paying copywriting client. So what I teach in Authentic Copy are these three essential components. So I teach in our writing, the opt-in, writing a sales letter, writing emails. But I also teach that you can just take part of that even, and stay three steps ahead, you can begin writing copy for clients. Did you have to write the opt-in, the sales letter and the emails, within those 26 days, is that what you were doing?

Elizabeth: No, I didn’t do that. And that’s one of the great things I think about this group, you just sort of start where you’re at and go from there. I only did the email component for the project that I worked on. I haven’t done any sales letters yet or opt-ins. But it’s totally possible to just start with one and sort of learn that and get it down and feel comfortable. The future for me is I’m feeling like, yeah, I can do this, this is working.

Tina: I think that’s really exciting because the emails are, I would say, easier to write than just writing the sales letter, so a person could even start by specializing in being an email writer. You know, one of the things that’s exciting to me in Authentic Copy, is getting new copywriters ready to meet with clients. I get asked every week now because of my colleagues and the masterminds I’m in, and now that I’m teaching copywriting again, because I haven’t had a program where I was teaching for a while, and I’m getting requests all the time for, “Do you have anybody that can do this?” Because my fees are super high and a lot of people can’t afford that yet. So I call it affordable copywriting, but still paying very well. So, without going into specific numbers, were you able to recover what you invested in Authentic Copy by writing those emails within the first three weeks?

 

Elizabeth Says “I Was Able to do it So Quickly!

Elizabeth: Yeah, I was, and that was the other shocking thing to me. It just surprised me that I was able to do it so quickly! I did, I made the money back that I’d spent in the program plus some, which was awesome. It’s definitely inspired me to keep going even more.

Tina: So, the other thing that I think that happens with this, you mentioned the Facebook group and it’s called Authentic Copy Interactive. It’s a private Facebook group. And I go live every week and I critique copy, and I teach new marketing strategies. We go more deeply into the things that you’re learning in Authentic Copy like mindset, keeping that success mindset up. Did you have to write those emails all by yourself? Was it like, “Okay, good luck Elizabeth, hope you can write them.”

Elizabeth: Oh, no, no. I got started, but there are so many resources between the guidebook, and I always tune in on Tuesdays to the Q and A, which is super helpful, and seeing other people’s work get critiqued is huge because you can apply it to anything that you’re doing really.

Tina: I am actually critiquing your emails for you. So we went back and forth and really fine-tuned those emails for the client to make sure that they were really the best they could be as you are writing them. I gave you the input, and I went through and said, “here’s why.” So I think that one of the things that I really strive to do is not just say, well, just change this. While I’m going through the copy, I’m teaching why we’re changing it. How was your experience with that as you were learning and editing yourself with your emails, what was your experience with learning from me?

 

Elizabeth Gets all the Support She Needs from Authentic Copy

Elizabeth: I think that was the biggest part for me, it was the why. It wasn’t just like, this is what you should do just do it, but the why you should do it. It was definitely a mindset thing, and I found that intriguing because every time you critiqued a part of my copy, I could see why. I said oh that makes sense that completely makes sense. And then when I went to write the next one, I would apply that, and I learned something every single time.

Tina: Yeah. Because really the strategies, this is one of the things that I keep pressing, these strategies work for any niche market. They work whether you’re writing a sales letter, or an email, the same concepts are going to work. I think that’s what you experienced as you were changing. As you were doing some editing on the emails you were writing, it was already kind of embedding in your subconscious, why it’s important, but more than you might realize as you were writing the next one. It’s like, “Oh yeah, this is why I’m doing this.” And so there’s almost a pattern to it, to replicate, but it’s still original. And for that particular client and their particular product, it works, you know, the framework of why you’re doing that. Do you feel like, that makes sense to you? Does that sound like what happened?

Elizabeth: Absolutely. Because I think one of the things that you said in one of your videos was everything that I do in my copy, there’s a reason why something is bolded or underlined, in italics, or whatever. And I found that was happening as I was doing it. I was like, that needs to be capital letters, that should be bold. As you were critiquing it and adding more of that, it made total sense. And by the end of the sequence of emails that I wrote, I would have started in completely differently, from taking everything that I learned from that experience. So next time I can take that and apply it to the next one, and I think feel even better about it.

 

Subconcious Copywriting

Tina: Well, that’s the thing, because, I’m kind of stumbling over my words here, but I think you like, it sounds like wow. You know, you went back, and you’ve edited, did it take you a really long time to write these emails?

Elizabeth: It actually didn’t take as long as I thought it was going to. Once you get going, once you start, and I think one of your tips too is to just start, just start writing because you could just sit there all day and think about it. And I did a lot of thinking when I wasn’t writing, but once I sat down to write and just got it out, I kind of went quickly.

Tina: That’s what I call the subconscious copywriting. It’s actually kind of percolating, right? You kind of think about it, so you’re actually working on it without realizing you’re working on it. It just starts happening. When you sit down and start to write, you already kind of know where you’re going. But the thing is, thinking about what you told me before, the deadline with it, I believe you had all of the emails written in about two weeks from start to finish, the edits everything, about two weeks yeah?

Elizabeth: Right.

Tina: And I don’t think you were working 12 hour days or anything.

Elizabeth: No, no, nope. No, definitely not. I was surprised how quickly it went once I got going.

Tina: Well how many emails did you write in those two weeks?

 

Eight Email’s in Two Weeks

Elizabeth: In the end, it turned out to be eight emails I wrote for my first copywriting client.

Tina: That’s awesome. And then you got your first payment. Have you ever written copy before? Have you ever gotten paid to write copy before?

Elizabeth: No.

Tina: So this was the first, right? Your first copywriting client? 

Elizabeth: This is a first for me. This is completely new for me.

Tina: So let’s just review. In 26 days, you got your first copywriting client through kind of a networking opportunity that came up from being in the group. You were able to write eight emails, and you got paid more than you invested in Authentic Copy. You delivered eight emails within two weeks and here’s the best part, what did the client say to you when you delivered the emails?

Elizabeth: Oh, she said, WOW! I think it exceeded her expectations, which of course I’m thrilled about because there’s always that, go ahead and send them, and it’d be the first one. I thought they were pretty good, and we had talked about it, and I was happy with what we were giving her, then just waiting to see what she would say. And I think she was surprised and happy.

 

 Elizabeth’s First Client Says

“Oh My Gosh, I Can’t Even Believe What I Got!

Tina: Great. Well I can actually testify here myself because I know this client, and I happened to have a conversation with her yesterday, she’s beyond happy. Elizabeth has been very modest, the client is like, “Oh my gosh, I can’t even believe what I got!”

She has a very successful business, and she’s not a copywriter, and like many entrepreneurs, she was feeling stuck. “I know I need this email sequence and I know I need to be doing this, but this part’s hard for me.” She’s a genius at what she does, but this part was like, (sigh) “Oh” you know that kind of a feeling? So in the past she thought, why would I pay someone to write copy? They’re not going to be able to sound like me or be me.

One of the things I did, is I helped you with how you would interview the client, how you would meet with them ahead of time to get the information you needed, that was the first step. And then you began to lay out the plan, and you began writing the emails, and now the client is like, “this is better than I ever would have done for myself”. I said to her, “so this is kind of like you only better.” And she said “exactly.” I mean, she’s seriously blown away, blown away by what she got. So I am like YES Elizabeth! High five!

I just love, love, when this happens for people that I’m teaching copy too. As a matter of fact, the client, I happened to know, told you that she’s probably going to want you to write some more emails and possibly a sales letter.

The thing I want people to understand with watching this, is how really achievable this is, you put in the effort, you started right away, you joined the group. You didn’t sit back in the corner and say, well, I’ll just try and kind of do this on my own. You became involved immediately, which is very important.

 

How Networking Gets Results

Tina: One of the things I’ve talked about for years, since I started copywriting myself, is networking, how important the networking is. I shared the story with you inside the group that I went to an event in Maine, it was a small event. I went as a brand new copywriter, I’d never written for anyone, and I had the opportunity from going to that, I wrote my first sales letter, got invited to another event, wrote another sales letter, and that’s how it all started for me. I really, really encourage people about the networking. Now there are so many ways to network online too, and you never know where those networking opportunities will come from. So for you, it came from being in Authentic Copy and being in the Authentic Copy Interactive Facebook group because you participated, that’s why this opportunity arose for you.

I just can’t emphasize that enough for people, just getting started. When new copywriters are like, “How am I going to get that first client, how am I going to get it?” I include a bonus in Authentic Copy about how to get your first client, and networking’s one of them. To me it’s right at the top of the list, it’s really at the top of the list because it’s about who you know and about people getting to know you, and being helpful, and being willing, then things can happen that might surprise you, and that’s what happened for Elizabeth.

I just want to say I’m so proud of you, really proud of you! And I’m excited about where this is going to go for you. Because I know that you were in another profession, but it was kind of like, “meah,” not really wanting to do this anymore. There are so many people that are like, “I don’t like my job. I don’t want to have to go work for someone else.”

How Copywriting Brings Freedom

Tina: I know you have children; you want to be available to them. I think they play soccer, things like that that you want to be involved with?

Elizabeth: Yeah right.

Tina: And I think you’re already beginning to see how freeing this can be to learn to write copy and what the possibilities are.

Elizabeth: Oh yeah, absolutely, definitely. I’m definitely seeing that it’s not the too good to be true kind of thing. You’re wondering as you’re looking around for opportunities, and you’re not sure which ones to spend your time pursuing. I did some research about copywriting and then when I came on the course, by that point, I just knew that if I tried to do it myself, it was going to take a million years and I would be doing a lot of guess work. I was kind of already guessing, I had so many questions and I just needed people to talk to.

Tina: Right.

Elizabeth: I just didn’t want to take the slow boat and have it take me five years to get started. And I started a little bit online with Upwork, which I think can be really great, but when you’re just starting out, and you also have all those questions, I found it to be really difficult. So this was great. I didn’t wait too long before I joined your group, which I’m really glad for, because I think I saved myself a ton of time. Immediately, I started getting stuff out of the Q and A sessions. Just having other people in the group to talk to I think is huge, and you don’t feel you’re alone. It shows you that you can do this, this can be done. I didn’t have any experience in this field at all, so yeah, it really can be done.

Tina: So you’re officially a Celestial SherpaTM now, we call ourselves Celestial Sherpa’s.

Elizabeth: Yes!

 

Elizabeth says “Just Do It. Jump Right In”

Tina: So, in closing, I’d just like to say for anyone that’s thinking “I think I might want to try copywriting. Is it for me?” or “What about this Authentic Copy thing Tina Lorenz does?” What would you say to someone considering joining Authentic Copy?

Elizabeth: I would say do it! I’d say, go for it, join, don’t wait any longer if you’re thinking about it. If you’ve made the decision that you want to learn about copywriting, just do it. Just make the decision; just do it. Jump right in. You do get out of it what you put in; there’s lots of material, you’ve got to take it all in, you’ve got to go back and read it again maybe. Watch Tina’s videos; I’ve watched them all. Honestly, don’t wait, you’ll get out what you put in, and it definitely is a great opportunity. I would recommend it to anyone who’s looking for something with some flexibility. You don’t want to be in the office all day. You want to make your own schedule, and you want to be able to make decent money doing it.

Tina: Exactly. It’s only going to go up from here. You know, as you continue to learn, and you start accumulating more clients, it just continues to get better. So thank you so much.

Elizabeth: Yeah, I can totally see that.

Tina: We’ll continue to see each other in the group every week. I’m excited to continue to see your journey as you become a freelance copywriter, which actually you already are, growing your experience. So thanks again, and I hope it will help those of you watching today and I’ll talk to you soon Elizabeth. Thank you.

Elizabeth: Thank you.

 

 Coming Up: FREE Copywriting Workshop!

On this free workshop, you’ll discover…

How to Tap Into One of the Most Profitable Ways to Work At Home: Become A Copywriter and Start Marketing Yourself in 30 Days or Less! 

Don’t miss this… 👇

Register Here Now!

 

 

You May Also Enjoy...

INTERVIEW SERIES:

HOW TINA LORENZ BECAME THE QUEEN OF COPY - An Interview With Tina Lorenz by Jim Oliver

What is Good Copy & How to Hire a Copywriter? - An Interview With Tina Lorenz by Vince Trujillo

COPYWRITING FAQs:

I have a full-time job. Can I still become a copywriter?

Is the copywriting market saturated?

How fast can I make money as a copywriter? How much money can I make?

Can I become a freelance copywriter from anywhere in the world?

Is Authentic Copy a Scam?

Am I too old to become a copywriter?

Do I have to be a good editor/proofreader to be a copywriter?

What equipment/software do I need to work from home as a copywriter?

Is there a demand for copywriters?

What exactly is copywriting? + How you can make money from home as a copywriter

Why are you qualified to teach copywriting?

Do I need a college degree to become a copywriter?

Interested in Freelance Writing for Money? 5 More Reasons You Should Become A Copywriter

8 Reasons to Create a Work at Home Job as a Freelance Copywriter

COPYWRITING STUDENT INTERVIEWS:

Getting Paid $8,000 as a New Copywriter

Shifting Your Mindset to Become A Six-Figure Copywriter

HOW “10 WAYS TO POWER UP YOUR COPY” HELPED KRISTINA ALBRIGHT WRITE HER SALES LETTER

USING MINDSET AND SPIRITUALITY TO ADD ROCKET FUEL TO YOUR BUSINESS

HOW AN AUTHENTIC COPY STUDENT WON HER FIRST COPYWRITING CLIENT IN JUST 26 DAYS!

RV LIVING SERIES:

RV Living: A Fun Twist To Working From Home Online

RV Lifestyle Tips for Working On The Road Successfully

MANIFESTATION SERIES:

Vision Board Creation: Your Best Life Manifested

How to Use Mindset and Manifestation to Achieve Copywriting Success

BLOGGING SERIES:

Instagram #1 – What Is It and How Do I Set Up an Account?

How to Get Started with Email Marketing in ConvertKit: A Step by Step Guide

Defining Your Avatar: Who Is Your Target Audience?

7-Steps For Zeroing In On Your Niche Market

How to Start a Blog – A Step By Step Guide

First Steps For Building Your Blog

How To Make Money With Your Blog

Fabulous FREE Resources For Your Blog & Online Business!

Authentic Copy – Rocket Fuel for Your Business!

USING MINDSET AND SPIRITUALITY

TO ADD ROCKET FUEL TO YOUR BUSINESS

An Interview With Lisa

How Authentic Copy Teaches Mindset and Spirituality

 

Lisa is one of my Authentic Copy students. In this interview she explains how she stalked me (in a good way) and how Authentic Copy is helping her return to joy by lighting a fire and getting her excited again.

To hear Lisa’s journey and discover how mindset and spirituality have helped her, listen to the interview below.

If you prefer, you can read the full transcript here

 

Tina: This is Tina Lorenz, and I’m here today with one of my Authentic Copy students, Lisa.

I actually asked you to join me for a few minutes because I just wanted to chat with you about your experience and your journey in Authentic Copy, because you’ve been at it for, I don’t know, maybe four or five weeks, something like that?

Lisa: Yeah, somewhere in there. 

How Lisa Stalked Tina!

 

Tina: You shared a story with me of how you found me in the first place. I was thinking, could we just chat about that for a minute?

As I recall, you were in a very well-known copywriting program some years ago, actually learning copywriting. I was an instructor in that program at the time, but you weren’t in my room, so to speak. We were at the same school but not in the same room.

You were telling me kind of an interesting story about that. What is it that you noticed when you were in that program, and I happened to be teaching in it as well?

Lisa: Well we were all assigned different teachers, and I was taking the class for another business that I’ve since closed. The teacher set up the class in a billboard style, so you would post your homework, which was your sales letter or your bullets or whatever portion of the homework assignment you had. Your teacher would, at some point within the next 24 to 48 hours, critique it, and give you tips to improve. The nice part about the class was that you could see other students, what they submitted and what their teachers were responding to their stuff.

My teacher was absent for several days for whatever reason. So, I started browsing the other classrooms, and other work people had submitted, and that’s where I discovered you, and I really, really liked your style! I liked the way you just responded in the tips you gave. I just felt like everything was helpful and it made sense and I was like, Oh yeah, I can apply this. And so, I did steal some of the info, and I actually requested to be switched to your classroom, but I was told that that was not possible. I was very disappointed but I sort of stalked you!

Tina: In a good way 😉  

Discovering Authentic Copy

 

Lisa: On Facebook, on the Internet. I watched for you and then when I saw you join Facebook, somehow you popped up into my feed, or I was searching for you one day, and there you were! I friended you, and you said, “well watch for this,” because you were very kind to reply to a private message and when your class Authentic Copy came around the timing was perfect, and I said, this is something I’m definitely going to do! So I decided to revisit it because I did coffee for a little while and I took a hiatus, had some personal issues, with those behind me I decided it was time to revisit it.

Tina: It’s so funny because I didn’t know any of this. You know, I didn’t know that you were in that program. I didn’t know that you had asked for me to be your teacher! And so it’s just really been interesting to hear this now because I had no idea at the time, that was not shared information or anything like that.

So this is kind of one of those lessons for people to have. You never know in your own business when you’re working online or in the services you are offering online, you never know, where those connections are going to lead. And sometimes connections are being made you don’t even know about. I think this is a really helpful thing for people to keep in mind as you have your journey online that you never know who’s watching!

 

How Mindset and Spirituality are

Helping Lisa 

 

Tina: You know, it was just waiting for that right moment. I think that should actually be like super encouraging to people as they are building a business. Whether they’re starting as a copywriter, or they have their own service to offer, that sometimes it takes some time, sometimes that traction isn’t something that you realize is happening right away. But I think that’s a great lesson, Lisa. So I really appreciate you sharing that.

I think the other thing you’ve mentioned to me is that you didn’t really realize how much mindset and spiritual aspect is part of how I teach copywriting, what I bring into the program at Authentic Copy. And you weren’t even fully aware at first that that was an important element, as that’s proven to be for you actually personally too. So can you talk to me a little bit about that? Like it kind of surprised you that I lead with mindset in Authentic Copy, that’s where I begin. And it’s a super foundational piece; we speak about it frequently in our Authentic Copy interact Facebook group, don’t we?

Lisa: We do, we do. And it’s an important part of things. It’s amazing to me how much just different things about our family, society, even when you’re a little kid and were with your parents. You might’ve been in the store, and you want something, a piece candy or a certain cereal or who knows what, and then Mom or Dad says “Oh, we can’t afford that.” And how much we internalize some of those lessons, and some go deeper than that. Some people are dirt poor, and some don’t have that issue.

But it’s amazing the lessons that we take on, and it’s been surprising to me knowing my own background and my issues around money, how far forward they can carry, and we don’t even really realize it.

Lisa: So mindset is really just that whole habitual thought where you don’t even realize until you’re introduced to a paradigm shift, that you can think differently and you can believe differently and be able to change.

I’ve heard it called a “money thermostat.” You know, there was a time when I had my business, where I stuck a dollar amount on the wall behind me, behind one of my big pieces of equipment where no one else would see it. But anytime I would go to change the thermostat for the heat in the building; I would see that and say, yeah, that’s what I want to earn.

I did achieve some success with the business, but I only scratched the surface of the mindset, and I had a lot of other issues behind it. So, when I discovered that that was a piece of what you are offering, that was very intriguing for me.

Lisa: And I thought score! I got a bonus that I really wasn’t expecting. I bought the course fully expecting that this was just going to be a review, help me sharpen my skills, maybe get some good critiques and get rolling.

 

Crushing the Self-Doubt

 

Honestly, the bonus that I went after when I signed up was the one that told you how to get your first clients, because that’s always been an issue for me. And I honestly think that too, the money mindset and the “WHO’s going to want to listen to me or hire me?”, kind of go hand in hand.

It’s a really well-rounded piece, it’s spiritual, but it’s not religious based. If you’ve ever done self-hypnosis, or if you’ve ever done, yoga you know, there are so many different ways you can meditate and focus.

Lisa: It could be prayer. I mean, whatever works for the individual. It’s been really wonderful for me to be able to focus on that and, come up with a new mantra that I can use, and just noticing my thoughts and, being able to sort of change on the fly instead of doing something for days and days and not even realizing how it’s been affecting you. It’s been okay, really raised my awareness. I feel things changing.

Tina: Yeah. That’s one of the things you said to me. One of the things in the Authentic Copy interactive Facebook group, it’s actually one of the bonuses, (shows wrist band) I’ve actually got my wrist band on, we’re Celestial Sherpas TM, and I teach a whole spiritual dimension of what that means and what is that Sherpa aspect and it’s become kind of, you know, you even coined the phrase Sherpal or Sherpa-ing it’s kind of become a catchphrase in the group.

What that means is that not only are we able to tap into the guidance of the inspiration we need individually, and how that affects us in our regular life, but also how we write copy and what we put into that. But also how we deliver the message because a Sherpa is also an emissary and not only a guide but an emissary.

 

Feeling the Forward Momentum

 

Tina:  And so we have kind of a culture we’re building inside, outside of copy where we each become that Celestial Sherpa TM, but not only for ourselves but for those we serve. I think that it’s something that’s become really important, I think to all of us. I know we’re one of the bonuses. I am a Celestial Sherpa TM, and it’s to help us keep that, that touchstone of however our belief systems are, but something higher. A higher power to me, it’s God. I believe that, most of the people in the group, I think identify it that way; that inspiration and that calling of what we’re meant to do.

One of the things that’s so exciting to me about you, Lisa, is that you have shared with me that you just feel this change happening in yourself. You feel this kind of; I think I would interpret it as forward momentum. You can correct me if you feel it’s something different, but what would you say about that? That you just feel that growth inside, the really personal, internalized awareness of what you’re capable of, where you can go with this.

 

How Lisa is Returning to Joy and Excitement

 

Lisa: For me I think it’s more of a return to joy. And it’s kind of silly if you think about it that way, but honestly, it’s when you’re really young, and you get really excited about something, you have that passion for something. Whether it was your first somersault or your first school play or whatever it happened to be, that kind of lit a fire for you and made you excited.

Over time you hear “Don’t be too happy” “Don’t cry” “Don’t laugh now, you’ll cry tomorrow” silly things like that, that you hear, kind of steal your thunder, you don’t want to be a wet blanket or whatever you want to call it. So, you sort of learn through life to kind of find this middle road, where you never get too high, don’t get too happy, don’t become too successful. Let’s be mediocre all the way.

Lisa: Moving from that point and realizing that it can be different and that it is different, it’s changing for me. It’s getting me excited again. I get really pumped up when I can help people and when I had my other business, and I was going through the copywriting, I would give a lot of my client’s marketing advice because I was learning all this stuff. It was so exciting. It spilled over into everything I did. And so I had these wonderful conversations with people, and they would come back and tell me, “Oh hey, I tried that thing you were telling me. Yeah, it really worked. It’s amazing.”.

 

Knowing More than You Think You Do

 

Tina: That’s one of the things we talk about in Authentic Copy that “Just in time learning”. One of the things they talk about when sometimes people are afraid, well, I don’t know enough about marketing and how can I do this without previous experience?

What I teach and what I’ve done in my own life, and I think I’m hearing it in yours as well, is that you already know more than you think you’d do. If you start learning these marketing strategies and learning these basic elements of copy, you’re already far ahead of a lot of the entrepreneurs and business people that need your services. You’re already steps ahead, even if you’re not quite aware of that.

When you start talking about what you’re learning, for example, what you’re learning in Authentic Copy, when you start talking about that with your potential clients or people that you just meet in business, and you’re networking with, you find out, sometimes you get that surprise, when they’re like, “Oh wow, really?”.

Tina: And then they don’t know. They don’t know. And so by just keeping three steps ahead and continuing to build your marketing knowledge and your skills, you really conserve these people very effectively, and it doesn’t take all that long just to get to that three steps ahead point.

I think you experienced it in that previous business that you had? It’s probably becoming even more real to you now, that “Hey, I really have something to offer here. I really can do that.” That’s super gratifying to me.

 

Inside the Authentic Copy Family

 

I’m just so grateful that you’ve shared this with me, because It helps feed me as well to know that I’m serving the people that I’m working with in Authentic Copy, it’s kind of like we’re growing a family. What’s your experience inside our interactive private Facebook group? I mean as far as it being supportive or any of those types of things?

Lisa: Well, it’s very supportive. You know, I submitted something to the Q and A, and I think everybody gets a great deal of benefit out of the Q and A sessions that you do every Tuesday. Most of us can’t be there during the day because we have other jobs, lives, etc. But, it’s great that it’s recorded. So I imagine it’s great fun for the people that are there live. I got there for a little bit live; I stole away in a break at work. It’s great when you get to listen to the full thing. The one I submitted, so many people were thanking me and saying how helpful it was for them. And honestly, the critiques that I’ve watched, really help other people, it just makes so much sense because you can see the real-life examples and you think “Oh, okay yeah, I probably would have said it that way too” or “Oh, oh, that’s why it doesn’t work. Okay, now I get it.” so it’s just helpful stuff. There’s some great material here and seeing how you can tweak it to make it that much more exciting, that’s really exciting.

Tina: It’s really fun. I actually love doing it because I love marketing. Obviously I’m a word nerd, or I wouldn’t be doing what I do, but just to be able to see how we can strengthen that? What can we do to make that even more effective? And it’s not a tearing down of anything, it’s adding that energy, revitalizing it and taking a good idea and sometimes finding the ones that maybe aren’t so good and saying, no, let’s not do that, and this is why. So that, you know, why we want to go in that direction with how the copy is written and what that message is. Because really, when it comes down to it, it’s really about building a relationship. And so we build relationships in Authentic Copy, and we build them in our community, in the interactive, and we work on building those relationships with your potential clients and the people that you’re communicating with through your copy, and, how you’re going to build your business.

 

Mindset and Spirituality are

Rocket Fuel for Your Business

 

Tina: And so it all fits together. And the spiritual aspect, as well as the mindset is just the rocket fuel for your business. When you can add this extra element and not just the superficial. One of the things I teach is; we’re selling more than it looks like, it’s beneath the surface of how we tap into that connection, then the emotion, and it starts at home, it starts right in our Authentic Copy group also, building that way.

Someone in the group told me she practices meditation and prayer every morning. And when she saw me online, she said, “I knew immediately that you were the one, you were the one.” I think you experienced that without me even knowing it, it just took a little longer.

So, Lisa, in closing, what would you say to anyone that’s considering joining Authentic Copy and learning the copywriting and marketing and adding that spiritual dimension to it?

Lisa: Well, if anyone is looking at your course and wondering if it’s worth the investment, I would have to say that it over delivers. The information that you give in the critiques, the way you interact with people, all of the videos, the lives and all of the information that you share, it just continues to give and give. I feel like I’m already… I haven’t earned any money yet, but I still feel like I’ve gotten the value for my money from it and I’m totally thrilled and happy, and I know I’m going to be successful with it.

Tina: I know you are too, because one of the things I know about you Lisa, is that you’re more powerful than you even realize. And that’s one of the things that I’ve just noticed about you early on. I’ve got my little goosebumps my Celestial Sherpa chills right now because I know you’re going to continue. We’re building this foundation, you’re building it, I’m giving you the tools to work with and kind of lighting a path for you, but you’re doing the work, you’re doing the work. And that’s the thing, anyone that comes into the program and is willing to put that effort into it; there’s so much more to it than just the headlines and the emails and the copy, that is building a foundation. It goes deeper than that, and is more enduring than that.

Tina: When you add your copywriting and marketing skills, you’re unstoppable. And I know that that’s going to be the case for you, Lisa. Pretty soon you’ll be there because you won’t be at that j-o-b, when you’re able to make that transition. It’s a journey; it’s not something that happens overnight, there’s a building process, kind of like building a home. You’re building that foundation, and I know that’s what you’re doing.

So thank you so much for joining me today. I really appreciate it. I’m so glad you’re a Celestial Sherpa TM in Authentic Copy with me, and I know that what you have to say today is going to help other people as well. So thanks for joining me today.

Lisa: Thank you for having me. It’s been wonderful.

 

Coming Up: FREE Copywriting Workshop!

On this free workshop, you’ll discover…

How to Tap Into One of the Most Profitable Ways to Work At Home: Become A Copywriter and Start Marketing Yourself in 30 Days or Less! 

Don’t miss this… 👇

Register Here Now!

 

 

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I have a full-time job. Can I still become a copywriter?

Is the copywriting market saturated?

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Can I become a freelance copywriter from anywhere in the world?

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HOW “10 WAYS TO POWER UP YOUR COPY” HELPED KRISTINA ALBRIGHT WRITE HER SALES LETTER

USING MINDSET AND SPIRITUALITY TO ADD ROCKET FUEL TO YOUR BUSINESS

HOW AN AUTHENTIC COPY STUDENT WON HER FIRST COPYWRITING CLIENT IN JUST 26 DAYS!

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RV Living: A Fun Twist To Working From Home Online

RV Lifestyle Tips for Working On The Road Successfully

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Instagram #1 – What Is It and How Do I Set Up an Account?

How to Get Started with Email Marketing in ConvertKit: A Step by Step Guide

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Fabulous FREE Resources For Your Blog & Online Business!

How Kristina Wrote Her Sales Letter

HOW “10 WAYS TO POWER UP YOUR COPY”

HELPED KRISTINA ALBRIGHT WRITE HER SALES LETTER

A student Success Story

Recently I was at an event standing in line with my friend Kristina Albright, when she turned to me and said…

“I watched your video 10 Ways to Power Up Your Copy and after, I was able to write my sales letter!”.

I was so tickled by this, I just had to interview her for my blog. You can watch the video here, or check out our conversation below.

 

[Insert YT video]

Learning How to Write a Sales Letter

Tina: 00:00 Hi, this is Tina Lorenz, and today I’m here with my good buddy, Kristina Albright. And Kristina, you’re in Nashville, Tennessee, right? Kristina and I are in a mastermind with Russell Brunson actually.

Tina: 00:15 And we were at an event, and I’d recently done a video about 10 ways to power up your copy. Kristina watched it, and so we’re standing in a little line waiting for something. And she turned to me and said, “You know what? After I watched that, I was able to write my sales letter!” And I said, “Awesome!” And so I wanted to know if I could interview you and talk about that a little bit. Those 10 points I went over allowed you to write your entire sales letter. So, what happened then?

Kristina: 00:45 Well, what happened was, I was watching the little videos…Tina had videos and then action items afterwards, which made it really, really simple. And just to the point of exactly what I was trying to get done.

Kristina: 01:04 So when I would watch each section, then I would just stop after and she gave us exercises to do. It was really, really simple. It cut so many corners, and it really enlightened me too. It doesn’t have to be that difficult to write copy. It is just a matter of a process, and the process she shows is so easy to follow along. I loved it.

Tina: 01:39 Oh that’s awesome. It’s kind of a funny thing because a lot of times people are just so intimidated about writing their copy. You know, they just feel like “I can’t do it and I’m all lost in the middle of it.” And I felt like that when I first started too. But one of the things I try to do is really synthesize it down into a simpler process that people can actually follow.

Tina: 01:57 So the fact that you implemented step by step, literally step by step. Did you find that really worked? The name of the presentation was 10 ways to power up your copy. So did you feel like that’s what happened when you, when you wrote the copy that way?

 Learning Life-long Copywriting Skills

Kristina: 02:12 Absolutely. The cool thing was that I had tried and tried to write the sales letter, the sales copy. And I had a draft, but when I went through the steps then it was like eye-opening, and I was thrilled! Because I thought, wow, she’s just taught me something I can use forever. And so I loved it. It just cut through all of the things in my brain and connected everything together to where everything flipped.

Kristina: 02:52 loved it.

Tina: 02:53 Awesome. That makes me so happy because that’s really my purpose and goal of doing this. And right now I have a new copywriting program called Authentic Copy. And it’s for teaching people who want to work from home as copywriters. Or for people like you that are trying to write their own copy for your own products and projects, that type of thing. And that’s why I always teach that copywriting is a super foundational piece for everything you do, whether you’re writing for your own things, or writing for someone else.

Tina: 03:19 Of course, I’m training people to be able to write copy. And what I ended up doing is this same video you watched and did this with, is now one of the bonuses in my program. I tried to create bonuses for the training that would give people the extra fuel they need to really be able to do this.

Tina: 03:40 And so giving everyone what they really need to zero in and how to do this the fastest way possible, but really effectively too. And it doesn’t depend, and I think you’ll be able to confirm this, it doesn’t depend on formulas or a script or anything like that.

Simple, Powerful, Quick to Learn

Tina: 03:56 And sometimes when I teach this, people say like, “Oh my gosh, that particular point was so simple and yet it was so powerful when I did that to my copy.” I think that’s what you experienced. When you turned to me, it was totally unexpected. We were just standing in line waiting, you know, and it was just like…Yes! 🙂 I’m gonna have to read that sales letter you wrote and see what you did with those things. And it really is that step by step process.

Tina: 04:24 That’s what I want people to understand.

Tina: 04:29 It’s such an important skill. But on the other hand, it’s not like rocket science either, and it doesn’t take a long time to learn. That’s one of the things if you learn these foundational pieces. That’s what I keep preaching, that it is a lot faster and easier than a person might think. And so I think that’s what you experienced when you went home and said, I’m just going to follow it. And I love that you broke it down step by step instead of like some big overwhelm of how do I do all these things at once. You literally went through what you were writing, took each step of those 10 ways that I taught, and you just did them all the way through your copy it sounds like, and then went back to the next one, and did that all the way through your copy.

Kristina: 05:05 It helps that you’re an amazing teacher too.

Kristina: 05:13 Yes, you absolutely broke it down perfectly. And so with the steps, that’s what made the difference: the steps. You watch the video, and then you do the exercise. Because I think a lot of times what I do, and I know a lot of my other entrepreneur friends do, is we try to watch everything and think, oh we’re going to learn this, and then we’ll go back and do all the exercises. And the way that you broke it down was a really good exercise for me, and it worked. So I have all the confidence in the world. I can’t wait for your new program!

What Would Tina Do?

Tina: 05:54 Thank you. You know the thing is, I’m going to predict that when you write additional sales letters, because I know you’re adding other niche markets to what you do, it’s going to be much more automatic for you.

Tina: 06:06 As you’re writing, I’m going to be like that little voice in the back of your head like, “Oh, what would Tina do, what would Tina do!” I taught someone else, I gave them some suggestions on things to do with their copy and they literally wrote to me that now when they’re writing, (it’s a husband and wife team) and now when they’re writing their copy they turn to each other and say, “Tina would say…”

Tina: 06:28 And then they do their thing and they stop…and then “Tina would say…” So the “What Would Tina Say” thing becomes that little voice in your ear that doesn’t go away. (laughing)

Kristina: 06:42 That’s probably a better voice, I like that one!

Tina: 06:44 Awesome. So I in closing, first of all, thank you for sharing that you did this, because this is always so confirming. It really just brings me joy when I can teach people how to do this. And I see them actually implement. That’s the other thing, not just listen but actually DO and get results from it. And that makes me really happy. And I just love seeing that from the people I teach, whether it’s just in a casual way where we just happened to be in a group together and you ended up listening to the training, or people I’m teaching in my program.

Tina: 07:10 In closing I’d just like to ask you what would say to anybody considering signing up for Authentic Copy with me?

Kristina: 07:18 I would say it’s a no-brainer!

Kristina: 07:22 Do it. Do it right now. Tina is an amazing coach and mentor and she simplifies things. Just go sign up.

Tina: 07:33 Oh thank you.

Tina: 07:33 You know what we’re doing right now, people might notice I’m in my mobile office because I’m actually on the way to where you happen to be in Nashville, Tennessee. Because we’re going to a big marketing event in Nashville. And so I’m ready to roll in the mobile office. But that means I’m using my portable internet and it works really great, but every once in a while, it has a little tiny blip. So we might’ve gotten one, but I think the message came through.

Tina: 07:57 Kristina, thanks so much for joining me today, and I can’t wait to see you in a few days in Nashville. Thanks for sharing your story.

Kristina: 08:05 I’m excited!

Tina: 08:05 See you soon.

 

Read more success stories HERE.

Coming Up: FREE Copywriting Workshop!

On this FREE workshop, you’ll discover…

How to Tap Into One of the Most Profitable Ways to Work At Home:

Become A Copywriter and Start Marketing Yourself in 30 Days or Less! 

Don’t miss this! 👇

Register HERE Now!

 

 

You May Also Enjoy...

INTERVIEW SERIES:

HOW TINA LORENZ BECAME THE QUEEN OF COPY - An Interview With Tina Lorenz by Jim Oliver

What is Good Copy & How to Hire a Copywriter? - An Interview With Tina Lorenz by Vince Trujillo

COPYWRITING FAQs:

I have a full-time job. Can I still become a copywriter?

Is the copywriting market saturated?

How fast can I make money as a copywriter? How much money can I make?

Can I become a freelance copywriter from anywhere in the world?

Is Authentic Copy a Scam?

Am I too old to become a copywriter?

Do I have to be a good editor/proofreader to be a copywriter?

What equipment/software do I need to work from home as a copywriter?

Is there a demand for copywriters?

What exactly is copywriting? + How you can make money from home as a copywriter

Why are you qualified to teach copywriting?

Do I need a college degree to become a copywriter?

Interested in Freelance Writing for Money? 5 More Reasons You Should Become A Copywriter

8 Reasons to Create a Work at Home Job as a Freelance Copywriter

COPYWRITING STUDENT INTERVIEWS:

Getting Paid $8,000 as a New Copywriter

Shifting Your Mindset to Become A Six-Figure Copywriter

HOW “10 WAYS TO POWER UP YOUR COPY” HELPED KRISTINA ALBRIGHT WRITE HER SALES LETTER

USING MINDSET AND SPIRITUALITY TO ADD ROCKET FUEL TO YOUR BUSINESS

HOW AN AUTHENTIC COPY STUDENT WON HER FIRST COPYWRITING CLIENT IN JUST 26 DAYS!

RV LIVING SERIES:

RV Living: A Fun Twist To Working From Home Online

RV Lifestyle Tips for Working On The Road Successfully

MANIFESTATION SERIES:

Vision Board Creation: Your Best Life Manifested

How to Use Mindset and Manifestation to Achieve Copywriting Success

BLOGGING SERIES:

Instagram #1 – What Is It and How Do I Set Up an Account?

How to Get Started with Email Marketing in ConvertKit: A Step by Step Guide

Defining Your Avatar: Who Is Your Target Audience?

7-Steps For Zeroing In On Your Niche Market

How to Start a Blog – A Step By Step Guide

First Steps For Building Your Blog

How To Make Money With Your Blog

Fabulous FREE Resources For Your Blog & Online Business!

The SIX-FIGURE Copywriter Mindset

Shifting Your Mindset to Become

A Six-Figure Copywriter

An Interview With Julie Eason

Another Incredible “Authentic Copy” Success Story!

 

Julie started with me as an Authentic Copy 1.0 student. She has now gone on to run her own extremely successful publishing business.

To hear more about Julie’s incredible journey and discover how she now charges tens of thousands of dollars for her work, listen to the interview below.

 

Alongside her publishing business – THANET HOUSE BOOKS, Julie has recently released her own book entitled:

The Work-At-Home Success Guide: How to Make More Money with Freelance, Telecommuting, and Remote Working Jobs.

 

This is long! If you’re in a hurry …

you can read the full transcript here:

 

Tina: This is Tina, and I’m so happy you’re joining me today. I’m here with my friend and colleague, and I’ll tell you about the other part in a minute, but Julie Anne Eason. Hi, Julie.

Julie: Hi.

Tina: I’m so happy that you’ve made time for me. Julie has a publishing company called Thanet Publishing. Am I getting it right? I don’t want to mess this up.

Julie: Thanet House Publishing, pretty close.

Tina: She’s been working in the world of writing for I think over thirty years. Is it thirty?

Julie: Really long time, yeah.

Tina: So you and I both have the distinction of not being 20-year-old Millennials online, so we have tons of experience.

Julie: I have children who are 20-year-old Millennials.

Tina: And she started writing for newspapers, for small money I think, going to the meetings, school board meetings and writing articles, and Julie, you’ve been down the same road that a lot of we, as freelancers, have been on where you have the ups and downs and kind of the wobbles with how you think about what you’ll be able to get and all that and so – with freelancing. But that brought you to—shameless plug—Julie’s new book.

Julie: Not shameless at all. Plug away.

Tina: How to Make More Money – The Work-At-Home Success Guide: How to Make More Money with Freelance, Telecommuting, and Remote Working Jobs, which is –I love it and I got it. You should get it, too. This just came out on Amazon, right? This is brand new.

 

Julie: Yeah. I don’t even have a copy. It’s my book, and I don’t have a copy.

Tina: I had connections with Amazon, and I’ve actually started reading it, and I especially like the chapter where you talk about the difference between being an entrepreneur, being a freelancer or working remotely, and so super good book. Be sure you get it, so shameless plug. But that – and your own publishing house published this, right? Your first book that your own publishing house has published, so that’s awesome. Congratulations.

Julie: Thank you.

 

WHY You Should Learn Copywriting With Authentic Copy

 

Tina: The other thing that people may not realize, and I just call you Julie. Do you prefer to be called Julie Anne?

Julie: No, that’s a funny story. Everybody asks me that. Julie Anne – there was a Julie Anne Eason – when I was in journalism, and I was writing for magazines. There was a Julie Anne Eason who was already established. Or no, there was a Julie who was already established, and this is before there was internet. This is before – everyone went –

Tina: I remember those days.

Julie: Do you have the email, is what everyone would ask. And so – which is hilarious, but so I just put Julie Anne to differentiate myself, but Julie is fine.

Tina: Okay, cool, because I always called you Julie. So – but Julie’s other kind of secret that a lot of people may not realize is you’ve ghostwritten books for a lot, a lot, a lot of big-deal entrepreneurs and influencers, and I’m going to do another little shameless plug because you actually worked with Russell Brunson to write DotCom Secrets, Expert Secrets, and you’re working with the fabulous Alex Charfen right now to write his new book that I don’t know the name of it and will soon be revealed I’m sure.

Julie: We have actually a whole line of books he’s coming.

Tina: And that’s – so it’s just super awesome, and I’m just so proud of you because the other part of our relationship is Julie learned copywriting from me in Authentic Copy 1.0, which, oh my gosh, I think it’s been like ten years, something like that.

Julie: At least. I was trying to think how long ago it was. I’m like, I don’t even remember. It’s like a whole other –

Tina: Another life.

Julie: A whole other millennial. I don’t even know how long. It was a long time ago. Let’s just say it was 1.0.

Tina: Okay, it’s 1.0, and that was actually done as a live event in Tucson. Ironically, I now live in Tucson part-time as well, but at that point I just loved Tucson, so we had the event there. And I just wanted to talk to you a little bit about how the copywriting marketing foundation, how that led you to the fabulous level that you’ve achieved now because I think a lot of people don’t realize how foundational copywriting really is. And I didn’t even know what it was until I was past 50. I was actually past 50 years old before I even knew what copywriters did, and when I read about it online, I just read an article. It just kind of lit me up, like I can do this. I can do this.

And so I just jumped in, and I knew nothing about being online. I’d never been on the internet. I’d never been paid to write anything in my life, and on my side of the story, I went to over six figures in the first year. Now, you and I both know that that’s kind of unusual actually, but you can make a great living as a copywriter, and foundationally it can lead you to other things. It just starts to open doors, and maybe – what do you think, Julie? I think it almost was like it kind of activates a different part of your mind or your mindset about what’s possible for you when you start working in copywriting and marketing and starts opening doors to other things you could do with that skill. What do you think?

 

Julie Says “Everybody Should

Freaking Learn Copywriting”

 

Julie: Whether – so I think whether or not you ever want to be a copywriter, everybody should freaking learn copywriting because – not because you’re learning how to write, but you’re learning how to persuade. You’re learning how to be succinct and direct to the point. You’re learning – most importantly, and I have to correct people about, this all the time, and it doesn’t matter if they’re web designers or copywriters or they’re authors. It doesn’t matter what they’re doing. Any time they’re putting a piece of communication out there our natural human instinct is to put out what’s about us first. So – and I just did this yesterday for one of my authors who put up a landing page for a retreat she’s doing, and she had the price right at the top. And I’m like – I said it’s about them, not about you. That is the biggest, biggest thing that you can ever take away from copywriting. I learned it’s not about you; it’s about them. Put their shit first – sorry. Put their stuff first.

Tina: It’s all right.

Julie: You have to make it about them, and you put it – and the whole thing with copywriting, and it doesn’t matter if you’re learning it to help your own business or whether you’re learning it to become a copywriter professionally or you’re learning it for – just because it’s a cool thing to learn. I mean it’s so valuable because when you’re in the mindset of who is reading this and understand the fact that they are naturally concerned about themselves first just like you are, when you understand that and you can put their needs first, their problems first, their pains first, their solutions first, and you do that, and then you say I can offer this solution or this client can offer this solution, you’re done, like sold. Sign me up. Take my money.

That’s – that is the foundation of business I think, and I think that it’s honestly like so important to learn that even if you’re – you never want to be a copywriter, but yes, being – I mean copywriting led me to a lot of different things, and it was because it was the last day of your seminar, and it literally – you said, oh, and by the way, there’s other things you can do with this. You literally said, “by the way, you can do affiliate marketing, and I had never heard that word before, and I was like, well, what’s that? And I remember Pam Marshall and Elizabeth Purvis and everybody, we were all kind of like, what’s that? And so you explained it, and we were all like, well, screw writing for clients. Let’s just do this cool thing.

And so I know that a bunch of us in that class have gone on to create businesses that have nothing to do with copywriting, but the copywriting supported it beyond our wildest dreams. I couldn’t be where I am without it, and I did – I was a professional copywriter for a very long time. That’s how I ended up writing for all of these amazing people is I was a copywriter, and all my clients were like, so can you write a book? And I’m like, yes, yes I can. I can write a book, and I had never written a book. I didn’t know if I – you always say – this is another thing that you always said, Tina, was you say yes, and then you figure it out.

Tina: Exactly. I say stay one or two steps ahead of your client.

Julie: Right, and that’s not – I mean that sounds bad. It sounds misleading and deceiving, but the truth is you do know how to do things, and you can figure it out, and if you know how to write a sales letter, then you can write a book. It’s okay. And then the next question was, well, can you write it in a week? And I’m like, yes, sure. I can write a book in a – and I did because I didn’t know that I couldn’t, and I didn’t have that in my brain.

 

Julie says “The First Thing

You Have to Learn is Mindset”

 

Tina: That’s the other thing. One of the things you’ve said to me is that when you first were learning from me, there was one aspect that you were kind of like, what? What’s this all about? So what was that? That something –

Julie: Oh my gosh, oh my gosh. So the word, mindset, is thrown around like Cheerios. Nowadays, it’s like, whatever, it’s mindset this and mindset that. I had never heard that word when I took that class, and you led with it, and that was the first. You were like, the first thing you have to learn is mindset. You have to understand that you are abundant, and you can make all this money, and you might – I was making $25 an article and spending four hours doing it including sitting in an incredibly boring meeting and taking notes and then writing it and everything. And at that time, that was good for me because all I wanted was $100 a month so I could buy diapers for my kids.

 

How Tina Got Julie to a 7-figure Mindset

 

But mindset can shift you into the next level and the next level and the next level, and you have to understand what’s possible and that you have every expectation of getting there. And so I had never heard the word mindset, and now it’s so common. There’s a million books on it, but back – I don’t – this is how long ago it was. The secret hadn’t been published. Nobody was talking about this stuff. It was all underground woo-woo stuff that – I don’t even know if the woo-woo people had figured it out yet. It was – and so we just – I took it in even though I didn’t believe in it, and I was like, eh, I don’t know what the heck this is, but Tina’s teaching it so whatever. But I still absorbed it, and it really did change and shift things in me so that I was able to have the confidence to charge more and get more and get to that six-figure level, and I’m almost to seven-figure level now, so it’s like – it’s amazing.

Tina: That light around your head right now, and you were kidding that it was a little angelic, so maybe we should have a little angelic chord because that’s how real it is. And the mindset piece really is super important, and I ask people that I’m teaching, just keep an open mind. Give it a try. It doesn’t cost anything to try this.

Julie: Right, right. You don’t have to do anything. All you’re doing is shifting your brain. Like, oh yeah, I can be a six-figure writer, no worries. Or, heck, even a – $50,000 for most writers, that’s the dream. If they could make $50,000 a year, that’s amazing. I mean that’s what I charge for one book now.

Tina: Exactly. Did everybody hear that? Julie gets $50,000 for one book, and it does not take you a year to write it, does it, Julie?

Julie: No, and it’s fun, and it’s like I get to work with the most amazing people, and I get to help them develop their ideas, and I get to get their courses for free. That was amazing!

Tina: Oh, that’s really is amazing. Well, so let’s stop here just for a second because when you went through the mindset and you were – at that point, you were still doing – you were copywriting. You were doing copywriting, so what happened to what you were charging after you went through the training with me? What happened – what you were charging for copywriting, where did you go, from where to where?

Julie: So it was an interesting time in the world because the internet was just sort of leveling out. It wasn’t the Wild West, but it was not really like passé. I mean it was just like this weird place, and so I was like, well, I could write websites, and that’s a thing, and I could – I charged a couple hundred dollars for a website, and then I started charging a couple hundred dollars for a page on a website. It just – as things have evolved, at the time, there were not as many copywriters as there are now, and so we could charge higher prices.

But I also was like, people wanted – a lot of businesses wanted offline stuff. They wanted press releases, and they wanted brochures and things like that, and I’m – nowadays, those are like, nobody even – who does that anymore? But back then, it was like, well, I can do all these things, and this is really cool. And I shifted a little bit at a time. It was not overnight. It wasn’t like I went from writing for $25 to writing for $50,000. I mean it’s been twenty years to get to that point, but that – but it was all my confidence level. It was all how much I believed in myself and how much I knew the value of what I was providing was going to bring to that client.

 

How Julie Made $10,000 in THREE days!

 

So what – the biggest shift I had, one time I – this is the first time I charged five figures for one piece of writing. I was like – and the reason I did it is because I didn’t need the work. In my head, I already had a gig I had just – I had just closed a deal with somebody literally an hour before I talked to this guy. And I was like, all right, I’m going to make great money on that project. What’s really funny is that project evaporated. I never even did that project. It just went away, but I – in my mind when I was talking to the upcoming client during that call, he had a software that he was selling for $100,000 for one shot, and so we went through, and we were talking about all kinds of things, and I was saying – I guess I was saying all the right things. And he asked me how much I charge, and I said, $10,000 to write a sales letter, which ended up being twenty-six pages, but we didn’t have a page count or anything like that. I just said $10,000, and he said, good, done. I’ll write you a check, which freaked me out because I was like, oh my God. I just sold $10,000 – and it literally took me three days to write. My husband thought I was stealing.

Tina: That’s the part –

Julie: You just spent three days writing, and you made $10,000. That’s theft. And I’m like, no, it’s not. It’s normal for copywriters. I swear to God.

Tina: And you know, someone may not do it that fast right out of the gate, but that actually is one of the things I teach in Authentic Copy 2.0 is that it’s kind of like a little bit of a secret that you can actually work part time and make a very, very good income because –

Julie: Yeah, very good money.

Tina: – as you get the skills, and I know you’re talking about a lot of different elements of copy, but basically if we start with the opt-in, which is where – the page where someone can sign up, put their email address in; the sales letter, which is the biggest part of that project; and the auto-responders, which are the email sequences that are a followup of that, you can make a full-body, marketing project out of that just learning those things.

So a person doesn’t have to come into copywriting, which I certainly didn’t, knowing all these other things about online marketing. You learn as you go. You continue to build, but you have that really solid foundation for what you start with, and today’s – even today’s pricing I think it’s very reasonable for a brand new copywriter who has that skill and has someone that can teach them that to be able to get from $3500 to $4000 for a project like that, and that’s at the low end. Would you agree with that assessment, Julie?

Julie: Absolutely, absolutely. And so here’s the thing, though. You have to have the confidence that you can do it and that you can handle a client, and so you might not charge that to start with, but you can start where you’re comfortable, where it’s just pushing your edge a little bit, but you’re comfortable, and you’re sure you can do it and everything. And then go and the next time charge a little bit more. Charge a little bit more.

But – and you’re going to bump up against a level where you’re – like I did. I was like, well, I’m going to charge $100,000 for this, and then I went – nobody was taking it, so I was like, okay, well, maybe that’s a sweet spot, and I should just bring it down a little bit. But you don’t know where your limit is, and there is no limit, but where your upper level is for that particular niche until you push up against it and try it.

 

Be a Freelance Copywriter

and Work From Anywhere

 

Tina: Well, the other awesome thing is you can do this from anywhere. So I mean I literally teach exactly what I’ve done, so I’ve lived in Mexico for two years. I have a big mobile office that’s gotten more elaborate over the years. Now, I have a 45-foot built on a Freightliner, heavy duty chassis, so it looks like a semi as my mobile office, so I have a really beautiful piece of property in Tucson. I’ve done an event in Maine as well. But you can work from anywhere. As long as you have internet, a computer, cell phone, good to go.

Julie: And I’ll tell you what, you don’t even need that. Let me show you this cool little thing. Where is it? This is the coolest thing ever and –

Tina: There she goes.

Julie: My kids learned how to type on this.

Tina: Oh my gosh. What is that?

Julie: It’s called an Alphasmart Neo. It is $35, and it runs for a year on four AA batteries, and it’s basically – it’s a word processor. There’s no distractions. There’s no internet. There’s no nothing. You just type, and it saves it, and then you can plug it in and upload it to your computer. But high-level Stephen King level fiction writers are using this because –

Tina: Oh my gosh. That’s a really good tip right there, folks.

Julie: I don’t like taking my computer on the beach or anything because it gets sand in it and everything, but this thing, you can drop this in the bottom of the ocean, and it will be fine. I mean seriously.

Tina: Awesome. That’s a great tip, Julie. Thank you.

Julie: I freaking love this thing.

Tina: Look, people, you can stick with a $35 piece of equipment.

Julie: $35. I mean you need to be able to talk to your clients. You need a phone, and you need to be able to use the internet, but you don’t even need that to write.

Tina: But that $10,000 project you spoke of, you literally went from more like – were you in the few hundred dollar range, and you went from that to $10,000?

Julie: I was in the almost $1000. Like I would – if it was a sales letter, I’d be writing $1000, but – and I think I did for that. I think I did throw in some auto-responders. It was a long time ago. The key was that in my brain I didn’t need the money, so I didn’t care whether he said yes or no, and then I started using that all the time. I was like, I do not need this client. If they want me, great. If they don’t, that’s fine, too. I am not attached to the outcome of this conversation. I’m going to tell them what it is.

Tina: That’s a mindset thing. It’s a mindset thing. And right now, people listening might go, well, I really need the money. That’s why I’m looking for a way to work from home. But if –

Julie: You can’t think that.

Tina: I call it – one of the things I say is I am a money stretcher. I’m a money stretcher, and I have a funny story like that, too. We were – another custom RV we had before this one that was going to be the mobile office, and were at the facility where they would build them, the factory, we were talking about the order. We needed a certain amount for down payment, and I was sitting there, and I said to my husband, I have a call with a potential client right now. I’m going to go out – we had another RV at the time. I’m going to go out there and have the call, and I’ll be back with the down payment. That’s exactly what happened. I had the call with the client. Yep, got the deal.

 

Getting Paid In Advance

 

I think you kind of touched on something, too, that I teach. We get paid in advance. We get paid in advance for doing this.

Julie: That was a huge that you taught me.

Tina: And all that. It’s like you really can get paid in advance for doing the work.

Julie: Get paid first, and the reason – they’re like, but why? And you were like, well, because words, once you have seen them and taken them, you have the benefit.

Tina: That’s right. That’s our commodity. We can’t go repossess them. We can’t go pull them back or anything, and I’ve been at masterminds, not the type I’m in now, but in the past I’ve been to some events that – some masterminds with some other copywriters, and there was one there, a woman who was well known at the time for copywriting, and she was sitting there at this table going, I have – I can’t get the last $500 from my client. And first of all, her fees were incredibly low, which shocked me, and she wasn’t getting paid in advance, and she did not know how to get paid.

And so this is – we completely avoid that, and if you go at it – again, mindset comes into play here because if you’re just fully confident, and this is of course how I work, there’s no apology in your voice. There’s no question mark in your voice. There’s no running to explain why or anything like that. You say this is how I work. I book – my fees are paid in advance to book my time. This is what it is. This is how you can get it to me, and I don’t even take credit cards. It’s check or bank wire. And so –

Julie: Like going to McDonald’s or to anywhere that it’s a transaction, and so the McDonald’s guys don’t go, gosh, I really hope you like this burger.

Tina: Would you like those French fries to go?

Julie: No. It’s like that will be 25 bucks for this piece-of-crap burger, but it just – when you settle into this is just how it is, this is my price, take it or leave it, it’s okay if they leave it. And they might – a couple of them might leave, and that’s okay. The higher – honestly, the higher you charge, the better people you get, and then they totally get it. Of course we’re going to pay you in advance, of course.

Tina: I agree with that, and also the fact that you release those that are not a good fit. So this isn’t a case of I’ll take anybody that comes my way. Maybe at the very beginning you might do that a little more, like you’re just so excited to get started, but as you get more selective and you really are thinking about, first of all, we’re throwing around all these numbers and having a little laugh about some of that. But it’s actually a very serious aspect of they are investing in you. They’re trusting in you, and they’re going to make more money because of what you do for them.

Julie: They’re going to make more money because of the work you do. And so if they don’t hire you, they could miss out on that money.

Tina: Totally.

Julie: And the longer they wait to hire anybody, the more money they’re missing out on because time goes by, and that’s one more day that they didn’t have their sales letter up. How much money is that costing them by not hiring somebody to write that up?

Tina: And I know you feel the same way I do, that part of that then, our responsibility, is to deliver the value, that we deliver the goods, that we actually come through. And they are – I mean literally when I called my course Authentic Copy – The Ultimate Guide to Million-Dollar Copywriting it’s because that’s what my clients make as well as me making an excellent income. Of course, they make multi-million dollars, just really huge amounts of money from the copy that I’ve written.

I have a webinar out there right now for a client that’s converting consistently, an evergreen webinar at 33%, and they are making millions of dollars. And so what you’re giving is – when you learn how to do this correctly, it’s such high value for the client, and that’s the other part. That’s our responsibility that it’s not just about us; it’s about them and serving them at the highest level. And I know that that’s how you function with what you do as well.

Julie: That’s a hang-up for students, though, is that for me, when I was like, oh, well, I understand the whole value equation and that they’re going to get more value from this, but when you start talking about split testing and conversation rates and things like that that we throw around all the time, I was hung up on the fact that I didn’t have proof. I couldn’t prove that they were going to make more money. I couldn’t prove – I didn’t have – Tina had these conversion rates, and they made this much money on this. Oh, this was a six-figure launch, and I wrote the emails or whatever. I didn’t have any of that, and so I – it really hung me up for a long time, and finally, I just decided I don’t care.

I know that my writing is good, and let me tell you, the writing now out in the business world is worse than it has ever been. They – there are more copywriters now, but there are more people calling themselves writers who have no business calling themselves writers. They are awful, and a lot of them are professionals writing for really big organizations, and they are horrendous. I can’t even believe the quality of writing right now, and it’s not just writing. It’s communication. And I don’t know if it’s a function of age, and I’m just a cranky old lady, but I just – I’m like, how is this even getting out into the world? This is terrible.

 

Julie Says – “Learn All the Things Tina Teaches”

 

And so I mean – and I’m hiring – I hire writers now because I have an agency in my publishing company. I can’t – I have a waiting list of authors waiting for me to write their books, and I can’t do it anymore, so I have a bunch of writers. And just trying to find writers who can write a book who understand and are at the level that I want, that’s hard, too. And so just understanding that you need to learn the system and learn how to write and put sentences together and be succinct and put benefits first and features second and all of the things that Tina teaches.

Just taking Tina’s course is going to put you so far ahead of all of these people who are like, oh, I can write, and I’ll charge nothing.

I mean that’s what people worry about. Oh, well, I have to go on Upwork and I have to compete against people who are in the Philippines who are writing for nothing. I’m like, you’re not competing with them. You’re competing with the people who are – you’re only competing with yourself is who you’re really competing with, but there are so many businesses out there, and they all desperately need help, and there’s more business out there than there will ever be writers. I mean you just – you have to go where the people are, and you have to learn the jargon, and you have to learn the persuasion.

 

Julie Says “When I Learned How to Copywrite from You

I Learned How to Sell Myself”

 

And when – the funny part is when I learned how to write, how to copywrite from you, I learned how to sell myself. I didn’t know how to sell myself. I didn’t know how to present what I did. My first copywriting was for me to get copywriting clients, and I mean that’s just literally what it was. I had to because I had to learn how to present my own stuff, and so even if you have your own business and you take a copywriting course, it’s going to help you because it’s going to make you a better writer for that business.

Tina: Oh, absolutely. I’m going to – I’m actually in Russell’s high-level 2CCX membership, and I help people in there. We kind of – there’s a lot of reciprocity, give and take. And so I’ll do Zoom calls with some of the people, and they’re just kind of looking at their stuff, and there’s a huge need for people to learn copywriting whether you’re a blogger, whether you’re already a high-level marketer, whether you’re just getting started, even writing a blog. What is the headline on your blog? What’s going to make people read?

I mean the whole purpose of the headline is to read the next line. Get them into what you have to say, and bring them into that and keep them in there with you. And having a call to action, what does that mean? What is it that we want them to do? And so even blogging, it’s more than just here’s what I had for breakfast. Here’s how cute my cat is, and here it’s snowing outside today. There has to be more – I call it like a marketing core that’s woven through everything, kind of this hidden core that, when you learn that foundational piece, and what you were saying about writing your own copy, that’s the toughest client ever. I always hear it.

Julie: You always think everything you do is terrible.

Tina: It’s like, oh geez. I don’t know. It’s like you have brain freeze when it comes to writing for yourself and you do it for everybody else kind of thing.

Julie: That’s – so that’s one niche that I found as I was – I literally had – I had to make a decision to stop copywriting, but I had – just before I did that, I was like, this is a sweet niche, and I really – I’m going to give it to you guys if anybody wants to grab this: writing bios for business people, 500 bucks. People paid it to me all day long. It’s like two or three paragraphs literally, but people cannot write about themselves. They have such a hard time writing about themselves. They will pay anybody to do a bio for them. They are like, please, God, just do it for me.

Tina: That’s another great tip, another great tip because like LinkedIn –

Julie: Huge.

Tina: I had people in – that are already seven-and-eight-figure earners asking me to help them write their LinkedIn –

Julie: Their bio.

Tina: – profile.

Julie: Or their introductions for speaking or whatever. They don’t want to – they don’t know. They’re going to be like, oh, I went to this college, and I got this degree, and it’s boring as hell. I’m like, what do you want them to do when they’re done? Let’s put – I mean I’m thinking about it like a sales letter even though it’s a bio.

Tina: Exactly.

Julie: And I’m thinking like a sales letter, and they’re like, oh my gosh, this is awesome. I’m like, yes, 500 bucks, thank you. Put it away. Where’s the next one? And then – I mean LinkedIn, LinkedIn is millions and millions and millions of potential $500 bio gigs, and they’re – you can write them in an hour.

Tina: See, that’s easy math. When you say you can write them in an hour, $500 an hour.

Julie: That’s pretty good, right?

Tina: By learning copywriting, that’s what I really want people to understand that it’s like a gateway to so many other things that once your brain starts working that direction, you kind of put on that detective hat, that marketing mindset, when you start –

Julie: You’ve got to have marketing.

 

Hate the Hard Sell? Learn Smart Copywriting

 

Tina: So you really – you do have to have a connection to that and not feel like, oh, I’m afraid to sell. You don’t have to hard sell if you understand the art of copywriting and the right way. You don’t have to hard sell. It’s about relationship. It’s about a conversation. Robert Collier said that entering into the conversation that’s already going on in your prospect’s head. You’re coming into that realm with them and just talking to them, and so –

Julie: You can just talk to them.

Tina: Yeah, you have to be open to that, yeah, you actually are going to sell stuff, okay. It’s not a four-letter word, but it’s not freelance writing though either, and that’s the big difference. So many broke freelancer writers, well, I just love to write. I’ve had people say that to me. Don’t you just love to write? And sometimes it’s like, yeah, right. It’s like, uh, because there’s more to it than that if you want to actually make money with writing. So if you have an affinity for writing or feel like – I love words. I love words. I mean I do, and I love marketing, so hey, good combination, right?

Julie: Right.

Tina: But again, this is like – people talk about gateway drugs. Well, this is a gateway opportunity by learning copywriting that you can move into other realms. So for you – and that’s what’s funny about – because you like working with entrepreneurs with the books, and I’ve written sales letters that were fifty and sixty pages long.

Julie: That were books.

Tina: And it was. It was. These – it’s really writing with – again, there’s that hidden core, so it’s sort of like a really soft sales message that’s woven through the book basically. And so that skill of copywriting has taken you to getting $50,000 per book and more to the point where you have an agency and a publishing house.

Julie: And people don’t just want sales letters anymore. They want – either they want landing pages, which is a sales letter, or they want books, and most every – I have not met a single entrepreneur who didn’t either already have a book and hated it or wanted another one, or most of them have just never been able to write it themselves even when they’re good writers. Russell Brunson is a damn good writer. He’s an amazing writer, but he worked for nine years trying to write, and this is on my website.

Tina: Again, that’s when it’s your own stuff. See, when it’s your own stuff, it’s harder.

 

Julie’s Superpowers

 

Julie: It’s not just that it was his own stuff, but he had to work through – so one of my superpowers is being able to take what you do and what you teach and distilling it into a framework and a message that actually sells what you do and makes it reading worthy. I’m not a publisher from a book – there’s publishers who are just business people, and they just want to take your money. You write the book, and it’s out there, and it’s done, and it’s fast and easy, and write a book in a box or whatever. That’s not me. I freaking love books. I collect them. I read them. I read two or three books a week. I like – I am a book person, and I always have been, and that’s why it was a natural fit for me to start writing books and then now to be publishing them because I care so much about these entrepreneurs and their messages that I want their books to be amazing.

Right now it’s – everybody has a book because it’s a business card. Your book is a business card. If you give someone a book, they’re not going to throw it away. If you give them a business card, they’re going to throw it away or they’re never going to look at it again. Even if they never read that book, that book will get passed around. It will get put on a bookshelf. People don’t – they’re trained from birth not to throw away books because they’re valuable, right? So – and everybody wants one, and they – most of them do not want what I offer, which is a whole high-level thing, like I’m going to get you into a bookstore kind of thing. They just want a book they can have on Amazon and that they can sell on their website and that they can use to give to clients or to potential clients.

So you writing that – I mean, at the – and let’s talk numbers here. At the very, very crap-ass, low-end of this, it’s $5,000. You’re writing a sales letter. You’re doing it hopefully a little more artfully than the hard-sell, direct-response sales letter, but it’s basically a sales persuasion piece, and they can figure out how to publish it, or if you’re really savvy, you can offer that as a big package and double your price. But there’s – a lot of them come to me. I had people come to me every single day going, can you just write an e-book? How much is it just to write an e-book? And they have this magic number of $5,000 in their head, and I’m like, no, that’s not what I do anymore, but there is a whole heck of a lot of writers who could do that if that was their niche.

Tina: Yeah, so somebody who is learning the copywriting can start thinking about, yeah, I’d like to do that. And when you were talking about publishing, the other thing I make clear is as the copywriter, you’re not responsible for the technology. You’re not responsible for images. You’re not building websites, any of that.

Julie: No, you’re not.

Tina: It’s all – you’re basically working with a Word document. That’s what you’re doing as a copywriter, and it’s up to the client to do the rest. Now, you said you could learn publishing and add that on, but you wouldn’t have to, and you could still –

Julie: You could partner with a publisher. Do you know how many publishers sell publishing contracts before the book is written? Russell Brunson had a publishing contract with Morgan James a really long time before he actually had a book, and I didn’t – I thought it was ridiculous, but apparently it happens all the time is for these hybrid publishers to sell a book package before the book is done, which is fine. There’s nothing wrong with it, but then they have to write the book, and oftentimes they find that that’s harder than they thought it was.

Tina: Well, and the other thing I wanted to make clear for people that are new to copywriting is when we talk about things called trip wires or an incentive to opt in, and so –

Julie: Lead magnets.

Tina: The lead magnet. A lot of times, these books are used specifically for that is to – is actually a client-generation kind of thing. It’s the way to get people to sign up for what you’re doing or get on your email list, and so the “book” again, and I’ve done some of these for my clients, it’s got a marketing message woven through it, but it’s giving good content and information for the person so they learn something. They get value from the book, but it’s also a marketing piece, so you can think of it like a fancy sales letter in a way, and I –

Julie: It’s easier to write long things than it is to write short things.

 

Keeping it Smooth

 

Tina: I’ve always said that short copy is harder than long copy because you don’t have the luxury of additional words. You have to fit it into a very small – the message has to have a high impact immediately. You don’t get to wander around with extra adjectives or side comments or anything, and so longer copy actually is easier to write, and it can be very conversational. That’s another little hint I give is I read everything I write aloud, and I talked to you about in the [indiscernible_00:34:18]. You hear it how – and you experience reading it. I actually still – I have a printer back here. I print everything out. And you might go, okay, but I print everything out because I want to see how it looks on the page. I read everything aloud, and if you stumble or you get messed up on the sentence, there’s something wrong, and so that’s a sign. Go back and smooth it out, and I literally do it with pen in hand. I’ll just make a mark in the margin and go back.

Julie: I’ve gotten to the point where I can do it now while I’m writing. It’s musicality.

Tina: And just stop and go back, and so I teach don’t worry about self-editing right out of the gate, but you get so that you just kind of do as you go, and sometimes I’ll have – I’ve had fifty-page sales letters. When I go back and look, I edited them something like fifty times, but it’s just small things. It might just be a word, a break in a paragraph or a sub-head, something like that. So I mean I’m sure we could talk about this all day because you and I both love this process.

Julie: I’m just a geek. I’m a word geek.

Tina: Me, too. And I also teach don’t use lazy words. Find more energized ways to say things. Don’t just fall back on how everybody else does it if you want to stand out so that it really feels compelling and makes you feel something. You need to feel something. John Carlton once told me that he would read his copy, sometimes it would bring him to tears, and I’ve actually had that experience where I read my own copy later, and I’ve got goosebumps. I’ve started to cry. And it’s like – because it could be for someone else’s product, but I’m feeling the feeling and the emotion and the momentum.

Julie: It’s empathy. It’s empathy, and you have to be able to convey empathy across the written word, across the page whether it’s a book or a brochure or a website. It doesn’t matter. You need to be able to understand what does that person – what are they feeling now, and what do they need to feel in order to move to the next step?

Tina: Exactly. Well, so the point here is copywriting is a bridge to – and it certainly has been for you. There’s someone else I talked that she has a contract where she’s not allowed to promote, but she actually became a book agent also. So I have several people that have gone kind of into the book world starting with copywriting, and so – and you’re just such a stellar example of that, and I’m so proud of what you’ve done. I feel like –

Julie: I am, too.

 

Authentic Copy 2.0 Can Change Your Life

 

Tina: I helped you get started. [laughs] And so I guess my – I’d like to conclude today with my last question for you would be anyone considering going into Authentic Copy 2.0, which now doesn’t have to be in person; it’s all online, and I’m going to be in a private Facebook group called The Authentic Copy Interactive where they can pick my brain every week. I’m going to show up live every week with them. What would you say to someone even thinking about doing that?

Julie: Just do it. Don’t think. Just do it. Look, I – when I – you said you can work from anywhere. I’ve always worked from home. I raised three kids doing this. I literally wanted to stay home with my children, drive them to school, now their friends, do all of the things that happened growing – with them growing up. I didn’t want to not be there, and this was the only thing I could do was write to make money. And so I just – I was a stay-at-home mom with three kids. My husband made okay money, but it was like I had never spent $1000 on a car let alone a freaking conference that I had to fly somewhere and stay in a resort, and it was completely outside my realm of reality to pay a crap-load of money to my brain at the time, and I think it was like 1500 or something. I don’t even remember what it was.

Tina: It was 2500.

Julie: It was a lot more than you’re charging now. That’s for damn sure.

Tina: $2500. It was 2500.

Julie: It was $2500. Like where did I come up with that money? I have no idea to this day. I was trying to think. Where did I come up with that money? It must have been a credit. I don’t know. I just decided I was going to do it, and I didn’t know how the kids were going to get taken care of because my husband worked during the day. I don’t even remember what we did with that. Probably my mom came up or something. I don’t know how I made it happen, but I did make it happen, and it’s because I was like, I can make more money doing this kind of writing than I can working for newspapers. I want to learn how to do it.

And so I didn’t worry too much about where the money came from. I just signed up, and then I figured it out. And so don’t let anything get in your way of learning this skill that can hold you in good stead for the rest of your life. You will never not know how to sell yourself. If you’re trying to get a job even, it helps you write a cover letter for a resume in a persuasive tone. You will never be stuck without the ability to take care of yourself and your family if you know how to copywrite. So learn the freaking skill.

Tina: And that is straight from Julie who is now getting $50,000 a book. So thank you so much for joining me today, Julie, and everyone can find you at thanethousepublishing.com. Is that correct?

Julie: Thanet House Publishing. Yep, and it’s in the book, and yeah, there’s – oh, and if you want to learn how to write books, there is – I have another book that they can get for free plus shipping. Actually, I don’t even know if that’s live anymore, but it’s called The Profitable Business Author, and that’s on Amazon as well, and you can go grab that. And that actually teaches you how I write a book.

Tina: Oh, awesome. I’ll take a look at that.

Julie: And so there you go.

Tina: Thanks so much for joining me today, Julie. Thank you.

Julie: You’re so welcome. Bye.

Tina: Bye.

Coming Up: FREE Copywriting Workshop!

On this free workshop, you’ll discover…

How to Tap Into One of the Most Profitable Ways to Work At Home: Become A Copywriter and Start Marketing Yourself in 30 Days or Less! 

Don’t miss this… 👇

Register Here Now!

 

 

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Getting Paid $8,000 as a New Copywriter

FROM TEACHER TO HIGHLY PAID

COPYWRITER AND BEYOND!

 

I’m so excited to have Pam Marshall on the blog today!

Pam is a former Authentic Copy student who’s gone on to create an amazing life for herself. Pam swapped her career as a teacher after discovering copywriting on my Authentic Copy course, now she’s successfully built her own children’s clothing line.

You simply never know where copywriting can take you! Watch the interview video below, or if you prefer read the transcription. You’ll leave feeling inspired and motivated to take the next step to freelance freedom!


Finding A New Direction

 

Tina: Pam and I have known each other for a long time. I had a program called Authentic Copy that was a live event I did in Tucson some years ago, and Pam was one of my attendees and students. Pam, what were you doing when you came to that event? What had you been doing for work?

Pam: I was a teacher. I had been teaching for about fifteen years and found my way to you because I realized that eventually this was not what I wanted to do forever. Even though I loved it, I knew that I wanted to pursue something different. I enjoyed writing, and then I found you, and things took off from there.

Tina: The rest is history! So at that event, I taught you three main components. We called it autoresponders, which are the emails, the opt-in (which is when people sign up to get the emails), and the sales letter. Now you didn’t really have a big marketing foundation or anything before you came to the training with me, right?

Pam: No. I knew nothing. I knew nothing.

Tina: So you came kind of just charting out your journey. You didn’t have any experience as far as writing for other people or marketing. You had been a teacher for fifteen years, which is a heck of a job, and I’m sure you were an excellent one. But you were just looking for something different. So you went through the training, which was a three-day training. And how did you find that training as far as being able to absorb what I was teaching you and understand what we were going to do with the copy?

Pam: Well, being a teacher myself, I found that your teaching style was exactly what I needed — so easy to implement and to make it relatable to things you already experience. I really appreciated your style and the way that you gave as much of yourself as you could, one on one, group, always – I don’t want to say always, but just always accessible. You weren’t always accessible.

Tina: I do turn my phone off periodically. 😉

Pam: You do sleep. But pretty much she was there if you needed her, and I’m sure she still is. She’s still there for me.

Tina: You were still working as a teacher, and copywriting was kind of like a side hustle at the beginning, right? You were doing it after hours from teaching?

Pam: Correct. I would teach during the day and come home and work, in the beginning studying, doing lessons, and eventually working for clients part-time.

Getting Paid What You’re Worth

 

Tina: So I don’t know if it was your very first client, but one of your earlier clients at the beginning of your copywriting journey — I think I remember you telling me you charged something like $750 for the project. Is that right?

Pam: Yes, and I was thrilled to get it.

Tina: That’s right. I think a lot of people might say, “Yeah, that’s sounding good already because a side job, $750, that can be a car payment.” It might be someone’s mortgage payment or rent, and so it’s very good money. I was stilling speaking with you after the course through a forum, and you were talking to another client. They had that type of project that we discussed with the opt-in, sales letter, and some emails, right? And so I was thinking about this with you, and I said, “Okay, so here’s what I think you need to do for your fees.” And what did I tell you to charge?

Pam: You told me to charge $8,000.

Tina: And your eyes kind of rolled back in your head for a minute.

Pam: I said, “Okay, are you sure?” $8,000. And you went through the mindset thing with me where you have the skills, you know how to do exactly what he needs done. You really do. So we talked about it, and I gave him my fee, and he did not bat an eyelash. He said, “Okay, what’s your PayPal?”

Tina: Well, and that’s the other thing. So you told him your fee, and he’s asking how to pay you, and so did you get paid in installments? How did you get paid that $8,000 as a beginning copywriter?

Pam: No, no, no. I got paid up front. I got the $8,000 in advance, and it was not an issue at all.

Tina: Would you have thought of doing that if you hadn’t learned that from me? Would you have thought I could actually say this number and tell him it’s payable in advance before you knew the project? Would you have thought that was possible?

Pam: No, no, especially me. I would have tried to work with him every way. But you get what you’re worth up front, and you deliver. That’s what I knew that I had to do to be able to deliver. And even though I knew I had those skills, there was still this little seed of doubt in the back of my mind. Could I really do it? What if I don’t get it done the way I should? And all of those doubts that we all go through, doubting your value and your work, but Tina taught me through that as well.

 

Pam Says “$8,000 was DOUBLE

My Monthly Salary”

 

Tina: I think it’s so normal to go through that, especially if you’re used to just getting a regular paycheck or something way less as far as the fee. And speaking of that $8,000, was that a two-or-three-month-long project? How long did it take you to actually deliver the goods on that $8,000 project?

Pam: No. That took about a month to do the autoresponders, the opt-in, and the sales page, and that $8,000 was actually double what my monthly salary as a teacher was at the time. Just amazing!

Tina: So we’ve got years of college, all the expenses of college, fifteen years of teaching, and you were still making half of what you got on one project as a copywriter.

Pam: That’s correct.

Tina: Amazing! And the other thing is learning the copywriting and the marketing really have nothing to do with what your degree was in. You had already proven that you could set goals, meet them, and to have a reward at the end, which was your degree and then a job that you’re great at. I’m sure you loved your job and the children loved you. But you just came to a point that you were ready for something else.

And that was part of the journey. Then the program called Authentic Copy you came to was three days long. From that training and participating in a forum with me, you were able to take that training, which was way less than a college degree as far as expense, by the way, and you were able to very shortly after get to the point of having an $8,000 project as a beginning copywriter. So I would say that was a pretty good return on your investment?

Pam: Oh my goodness, absolutely the best return. And it’s still helping me today, so it has paid for itself a hundred times, so definitely.

Tina: What happened with all that nervousness about delivering? Did you overcome it? How was it with the client when you gave them the finished project? How did it go?

Pam: He loved it. It was exactly what he wanted and he was just thrilled. He said, “I can’t wait to run this and to see the returns from this,” and then I went on to do a few more smaller jobs for him as well.

Tina: So you continued to have other copywriting projects and work with other clients with similar fees or more. One of the reasons to get paid in advance is because what we have are the words and the strategy. That’s the commodity. You can’t go get them back or retract them, and it’s also an abundance thinking that your expectation for yourself is that you will get financially rewarded for your skills. And basically you’re teaching your clients to respect you and honor the way you do business. The initial thought might be that the client won’t do that, but they will — especially if you’re coming at it from a place of integrity (which of course you are!) and making that relationship with them, that connection. That’s also part of the marketing platform of making the connection with who you serve and who their clients are.

 

Elevating and Expanding Your Skills into New Adventures

 

Tina: So one of the great things that can come out of copywriting is while you’re learning and gaining the confidence, you start to think about what else you can do with your abilities. Sometimes you have other passions or interests. And I like people that are learning copywriting from me to understand that this can also help you achieve other levels of goals you want to meet in your life or passions you want to follow. And as we are seeing with this background, something might have happened for you along those lines. Tell us what happened with your journey from copywriting and marketing into what you’re doing now.

Pam: Well, it all started when my first granddaughter was born, and of course I wanted to buy little clothes for her. I saw the most adorable things online that were so unique that I couldn’t find in a store. And I said, “Where are these coming from?” And I learned that there’s a boutique world out there for little children, so I started creating and designing my own fashions for little girls, and the name of my business is Wee Bella Boutique.

Tina: That’s a good name.

Pam: Thank you. It means “little beauties.” I make original designs. Most of them have a vintage look. I might do a few modern things mixed with vintage every now and then, but I knew I had this passion, and when my granddaughter was born, it just exploded. I knew that I had the skills to start another business.

Wee Bella Boutique purple dress

One of Pam’s gorgeous designs

 

Tina: It’s such a great journey for you because you grew the confidence, and then you had the marketing chops and the copywriting ability. What I teach is that copywriting and marketing is a foundation for everything that you might want to do online or entrepreneurial, any kind of business you want to start. It’s great to be able to enjoy what you’re doing, but you also want to make a really good living from it. What do you call your customers? You have a name for your clients.

Pam: Oh, they’re my mamas. 😍

Tina: So how did you get into the vintage look? There’s a certain type of client that’s going to want that. How did you start identifying who your people were, your perfect prospect, your ideal client?

 

Finding Your Unique Selling Proposition

 

Pam: Well, in order to learn more about the business and to see what people were doing with it, obviously I had to get involved. I was looking at these boutique stores that are online, and seeing what the moms had to say about it, and that’s why I started marketing research. Although I didn’t think, “Okay, I’ve got to go do marketing research,” I had a passion for this, and I knew the mamas had a passion for this as well. So I got to know them, and I made a sincere connection with them, and I learned what they liked, what they were looking for, how I could appeal to them, how I could develop my own USP to make them want to come to me rather than go to Macy’s.

Tina: Let me just stop you right there because for someone that is new to marketing, they might not know what a USP is. Can you tell us what a USP is?

Pam: That’s your unique selling proposition. So that is what makes you different or makes you stand out from the competition.

Tina: Exactly. So you actually learn the language, the certain terminology they might use. How has that affected how you describe your garments and how you describe these beautiful dresses when you’re marketing them and you’re going to tell them what they’re getting? What’s the difference between what you might have done in the past before you knew marketing and what you do now after taking Authentic Copy?

Pam: Well, when you’re describing a dress, you want a description that is as vivid as possible so that the mama can actually see their little girl wearing this dress and feel the emotions that she would feel when she sees her daughter looking angelic and beautiful. So you want to write a description that lists not only features, but gives more information. In other words, you don’t want to say it has three buttons that button up the back. Well, okay, big deal. But you need to actually describe those buttons. Are they vintage? How does it contribute to the overall feel of the dress? Are they easy on, easy off? If you say they’re Victorian or they’re vintage, that will take you to a whole different level of emotion.

Tina: Do you feel like your copywriting and marketing flowed after taking the course? It seems like finding your ideal client became second nature to you. People respond to the way you’re describing what you have for them.

Pam: Yes, they do. They will tell me, “Oh, I have this event coming up, and the way you describe this dress, well, this is perfect for it.” You just try. Of course you don’t just list features; you list the benefits. Would this be perfect for a picnic? Yeah. You may not think of that if you’re just putting something out there, but you give them every possible situation. You learn this in copywriting as well.

Tina: It’s like telling a story and bringing them with you into that story — where they are now, where they are now in their thinking, or if they want their daughter to look this way or it’s for this special event.

 

It’s NEVER too Late to Start Something New

 

And the other thing I wanted to point out, you were not 22 years old when you started this transition from teaching into copywriting. I was past 50 when I even discovered copywriting. I honestly did not know what it was until I was past 50, and so that’s when I began online and it all went from there. And I have been doing this now for – we’ll just say over a decade. 😉 But one of my mantras you probably heard me say is it’s never too late. What would you say to someone who might be mature who’s thinking they’d like to make a change and do something different online and work from home?

Pam: This is actually my fourth career. When I started copywriting, I was not a young thing. I had been teaching for fifteen years, and then I moved on a couple of years ago and started this business. And I’m a grandmother. I have seven grandchildren. I cannot imagine not doing what I love to do. It’s never too late. Look at Tina.

Tina: But that’s the beauty of it! With copywriting, it doesn’t matter where you live, doesn’t matter how old you are, how young you are. You could be 23 and wanting to do this. It doesn’t matter what your past experience is. You don’t have to have a degree. You don’t have to have special training. You can learn enough to begin, and because one of the things that I teach is that most of the time the clients that you’re dealing with don’t know the things you already know.

And you already know more than you think you do when you go through this kind of training, and you’re staying three steps ahead of the people you’re serving. You can get enough knowledge of the opt-in, the sales letter, and the emails to be able to start doing copywriting projects and serve them in a way that they don’t know how to do. They don’t know how to think the strategy through or how that copy should be written. They need someone else like you to do it. And so did you find this to be the case, that you could come into a project with someone, and you already knew more than they might know about how to do this online, what their message needed to be?

Pam: Exactly, and that was part of the beauty of it. You learn these basic skills, and you are already ahead of the game as far as where they are and getting this done for themselves. They think you’re magic because they don’t know how to do any of this. And I think that’s part of the mindset where understanding your worth and your value and what you’re bringing to them because you know more than they do.

 

No Technical Skills Required

 

Tina: That brings to mind one thing I want to be sure to emphasize: you don’t have to know any of the technology. You don’t build a website. You don’t do the design. You don’t figure out how those emails are getting sent. You can make recommendations, but as a copywriter, you are in charge of the strategy and the copy, the actual writing of the words. It’s not up to you to do any of those other things, so you don’t have to have any special technical skills other than receive email or write a Word document — that’s about how extensive the technical skills are with this. And did you find that to be the case?

Pam: Yes, that was the case. I already had a desktop and a laptop, and so I had everything I needed. I knew how to send an email, and that’s all I did.

Tina: You need the internet. You need a computer and a cell phone. I like using a printer. That’s basically it! I want to really emphasize for anybody thinking about this when we’re talking about these email sequences, you don’t do any of that technical work. You’re basically delivering everything as Word documents to your client, and it’s up to them to get the design done. It really is only writing the words, and you don’t have to have a degree to do it.

I’ve been on my own since I was 17. I have no college degree, didn’t know what copywriting was until I was past 50, so it’s never too late, and also never too early. Maybe you’re just out of college and you’re wondering what you’re going to do. Perfect! There are many different targets and different markets, and you could market to fellow millennials in their 20s or 30s. There’s a niche and a place for everyone that might be interested in doing this if they put the effort into it.

Pam: That’s right.

Tina: So Wee Bella Boutique. They can find you on Facebook, correct?

Pam: Yes.

Wee Bella Boutique dress collage

Wee Bella Boutique bestsellers from 2018 (I can see why!)

 

Tina: And I do have a new version of the course, Authentic Copy 2.0. Only now you don’t have to come all the way to Tucson. 😉 It’s all online and available 24/7. Pam is a former teacher and someone who’s been through this process and now has this beautiful business. What would you say to anyone thinking they want to try working from home and giving Authentic Copy a shot? What would you say to them?

Pam: I would say that you can definitely do this. Tina, as a former teacher, I really appreciate Tina’s teaching style. She puts everything into very manageable chunks. Even if you’ve never had any kind of background in this, everyone has been a customer. Everyone has read an advertisement. It will very quickly become something that you can wrap your head around, and Tina is so kind and so intelligent and so there for you and funny. You’ll have a good time.

Tina: Might have a laugh along the way. 😂

Pam: And she cares. She has a heart for this, and she has a heart for the people who she is trying to guide along, and I mean that with all sincerity.

Tina: Thank you, Pam.

Pam: I urge you to do this. This will open so many doors for you that you didn’t even know you wanted to be opened.

Tina: I totally agree with that. You just never know where it’s going to take you. It’s like this exciting adventure that you can move on with your life and find out there’s even other things that come after that. You just never know what doors are going to open to you when you do this. But I just want to thank you so much, Pam. I’m so proud of you and Wee Bella Boutique, and I so appreciate you taking the time to meet with us today, and I just wish you all massive success.

Anybody out there who’s got little girls in their lives especially, you can find Pam through Facebook at Wee Bella Boutique. Thanks again, Pam!


Coming Up: FREE Copywriting Workshop!

On this FREE workshop you’ll discover…

How to Tap Into One of the Most Profitable Ways to Work At Home:

Become A Copywriter and Start Marketing Yourself in 30 Days or Less! 

Don’t miss this!  👇

Register Here Now!

 

I have a full-time job. Can I still become a copywriter?

Can I become a copywriter part-time?

 

How YOU Can Become a Copywriter Even if You Have a Full-Time Job

 

I’m going to let you in on a little secret…

If you are seriously asking the question “Can I still become a copywriter, even though I still have a full-time job?” The answer is YES!

It’s totally possible to make serious money by only working part-time as a copywriter.

Seriously, you really can. In fact, you might want to keep that part a secret when dealing with clients. Shhhh. 🤫

You set your fees, not anybody else.

That means that as you become skilled in copywriting, there’s no reason you can’t decide you’re very happy with your five- or six-figure earnings while working much less than 40 hours a week.

And did I mention you can get paid in advance to book your time?

There are SO many amazing things about being a copywriter, which is why it really IS the ultimate work-from-home job!

Coming Up: FREE Copywriting Workshop!

On this FREE workshop, you’ll discover:

How to Tap Into One of the Most Profitable Ways to Work At Home: Become A Copywriter and Start Marketing Yourself in 30 Days or Less! 

Don’t miss this! 👇

Register HERE Now!

 

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Fabulous FREE Resources For Your Blog & Online Business!