Writing Bios For Clients

There’s no denying that LinkedIn could be your fast track goldmine to building a profitable niche copywriting business.

In PART TWO of this course, we looked at how to write an effective bio for yourself. Now it’s time to use those principals to write highly effective bios for other people on LinkedIn.

This skill set doesn’t need to be contained only to LinkedIn profiles either. The skills are just as valid for writing a bio on any online platform.

Let us imagine you have your first client who wants to you write their LinkedIn bio. What do you need to include?

NAME – Your client’s full name

JOB TITLE – The role the client has within the company they work for

BUSINESS – The clients business details

BACKGROUND – Who your client is and some background information about them

BACK STORY – Your client’s back story. Who are they? How did they get there?

MISSION – What is your client trying to achieve on LinkedIn? Finding clients, new job opportunities, networking, and so on

QUALITIES – What qualities does your client have that are going to help them achieve their mission? Hopefully, your client will have completed the rest of their LinkedIn profile fully, so you should be able to see their education and work history. Remember though, that there may be a bigger picture than this, which forms their back story as mentioned above. There is no need to go over their complete education and work history again in their bio, but it can be beneficial to cherry pick the most important information if it is beneficial to their mission.

YOU NEED TO ENSURE THAT THE BIO YOU WRITE FOR YOUR CLIENT HIGHLIGHTS:

  1. How they can be of service to the reader with their bio
  2. Why someone reading their bio should connect with them, and find out more about what they have to offer
  3. What results the reader will get if they do
  4. Easily visible links to their website and portfolio if they have one, examples of their work, testimonials, and other social media pages

LinkedIn profiles can be used as an effective marketing tool, so they must summarize the skills and services the individual can provide to others.

WHEN WRITING YOUR CLIENTS NEW PROFILE SUMMARY, REMEMBER TO:

  • Use short easy to read sentences and paragraphs
  • Allow keywords and phrases to occur naturally, without forcing them into the text
  • Check and double check spelling and grammar
  • Write about your client in the first person, as if you were them, talking about themselves, unless they specifically ask you to do it in the third person
  • Ensure you keep the information succinct. You only have 2000 characters and this isn’t an autobiography
  • Use bullet points, numbered lists, bold headings, and highlight the key information
  • Ensure what your client is offering is clear to the reader

WHAT DON’T YOU NEED TO INCLUDE IN YOUR CLIENT’S BIO?

  • A full list of their work experience
  • Their education
  • All of their qualifications, only use the most relevant ones
  • Your client’s complete life history

 

Now download the workbook below and complete the exercises.

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