Writing Your Own LinkedIn Profile Summary

Now that you’ve created your account, you’re ready to write your bio in the profile summary area.

LinkedIn is geared exclusively to professional business people. It’s the ideal platform to showcase your talents, particularly as you’re aiming your services at LinkedIn users.

LinkedIn members will be able to find you based on a search specific to your skills or industry, or by entering your name in the search area. This is why selecting the right keywords throughout your profile is so important.

Doing this makes you easy to find.

WHAT IS THE PURPOSE OF A LINKEDIN PROFILE SUMMARY?

 

A profile summary is meant to convey the following things:

  • Who you are – Your name and business details
  • What you can do – Your talents, in this case writing LinkedIn profile summaries
  • Your background – Any relevant experience you have
  • Basic personal information

To make your profile summary really stand out, you can add a few additional

elements. Here are some more Bio Builder Secrets:

  • How you can help the reader
  • Why they should use your services
  • The results you’ll get them if they do
  • Links to your website, social media, portfolio, and other strong examples of your work

Remember, your LinkedIn profile and profile summary are a marketing tool. They need to describe your skills and the services you provide. 

  • You should showcase what YOU can do for OTHERS
  • Your profile summary shouldn’t read like a resume

Here are some basic key points to remember when writing your profile summary:

  • Keep the paragraphs short and easy to read
  • Use your keywords and phrases naturally whenever appropriate
  • Ensure spelling and grammar are correct
  • Write in the first person
  • Don’t allow your summary to be too long – it is a SUMMARY!
  • Make sure what you are offering is clear
  • Use bullet points to make reading easier

A NOTE ABOUT BULLET POINT LISTS: you can choose to turn a list into a bullet point list by selecting the bullet point icon on your word processor program, or you can add them manually.

There are generally several options for how your bullet points can look. If you want your list to stand out, you can choose a different icon instead of just a plain dot. You could use * or > if adding manually, or one of the options built into word processing programs, which also include arrows, check marks, and more.

What to leave out of your profile summary, detailed information about:

  • Work experience
  • Education
  • Qualifications
  • Your life history

LinkedIn allows you to build a resume as part of your profile; it is, therefore, unnecessary to include it again in your profile summary. If there are elements within your experience you feel are important, touch on them in your summary, but don’t go into great detail.

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